Access the Store Products area
From the left sidebar toggle open Portfolio and click 'Store'
'Products' panel visible (default)
Click 'Add Product'
Set Product Name
Enter the Product Name
'Add Product'
Product Details entry area
Product Availability (see table below for options)
Product Type: Select from Physical Product (sell prints, t-shirts or other items), Digital Product (sell downloadable digital files) or Service (receive payments or deposits)
Add Cover Image: This cover image thumbnail represents the product when displayed in your store.
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Product Availability Options
Product Availability |
|
Unlisted | This product will not be listed in your store, but will be available for purchase (it would require you providing your buyer with a direct URL link to view). |
Coming Soon | This product will be coming soon. |
Available in Store | This product will be listed in your store and available for purchase. |
Sold Out | This product will be listed as sold out. |
Adding a Cover Image
Click 'Add Cover Image' for the image uploader window to appear
'Upload Image' you can drag & drop a file or use the button to navigate to your image file
'Import from Format' allows you to copy an image already added to a page, see our guide here
'Import from Dropbox'
Select Cover Image file
Navigate to the file you want to use as the Cover Image and select
Click 'Open' to start uploading
Crop Cover Image and Add Description options
When the image has finished uploading and processing you will see the Crop Cover Image window
Magnification slider allows you to change the size of the Cover Image (this is not always used, so may display at the full crop
Click-and-drag on the image thumbnail to move its position within the rectangular shape
'Change Cover Image' to replace
'Add Description' for adding the Image Description (alt-text)
Click 'Done' when finished here
Add Image Description
Image descriptions are not displayed on your website. Effective descriptions improve your SEO and enable browsing with a screen reader. See our guide here.
Words that describe the image, in the same way you would explain what you were seeing
Click 'Save'
Add Product Images
At least one Product Image must be added. These are the large images that will appear on your product page, when viewing your live Store.
Click 'Add Images' and select the same way you did for the Cover Image
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The images will start uploading and processing
Product Images options
Once processed the image thumbnails will appear
Hover an individual image thumbnail to activate a mini-toolbar
'Add Image Description'
'Delete Image'
Change image thumbnail order
You can click-and-drag an image thumbnail to change the order they appear in.
Product Name, Description and Price
Product Name: (editing here will update at the very top of the page as well
Product Description: include as much information here as you need as this is what viewers will use to help them decide whether to buy or not
A Price must be set here, the minimum is
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Product Options
Select from Unlimited Quantity or Limited Quantity
If Limited, set the number available
Add Product Options: for more than one style/size of the same Product (see below)
Checkbox to allow item to be Shipped, if not selected, no Shipping options can be set and you would need to organize directly with your buyer either to pick-up or other means
Shipping (see more below)
Add More Product Options
This is useful if you have different sizes, colors or other options available.
Dropdown Label: e.g. Choose a size
Option 1 label
Option 1 is the Default price and Quantity set as 'Unlimited'
Option 2 has Quantity set as 'Limited' to 10 (example only)
Add Another Product Option
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Shipping
When viewing the Product for sale, customers will not see the shipping cost for their specific country until they have gotten to the PayPal Checkout area and added their address details.
This item can be shipped (when checked)
Your Country will appear first, based on the 'Shipping Country' you set (this can be changed, see our Store Settings guide)
'Everywhere Else' can not be disabled. If you only want to ship locally, set a higher price here or you will need to refund and cancel an order if placed, OR Add a message in the Product Description area to say something similar to: "Currently Shipping is only available within the USA, please email if you are interested and live in another country"
Set 'Shipped Alone' rate
Set 'With Others' rate
Delete row
'+ Add Destination' for more countries
How 'Shipped Alone' and 'With Others' Works
When a customer orders only a single copy of a product the 'Shipped Alone' rate is used.
When a customer orders more than one product (or quantity of one product), the highest 'Shipped Alone' rate on the order is combined with the 'With Others' rates for the rest of the products on the order.
For example:
You sell a print where 'Shipped Alone' is $8 and 'With Others' is $6. And you are also selling postcards where 'Shipped Alone' is $7 and 'With Others' is $5.
Someone orders 1 print and 1 postcard. The shipping total would be $8 + $5 = $13
Or, if someone orders 1 print and 4 postcards. The shipping total would be $8 + $5 x 4 = $28.
For lighter items, you may want to set the 'With Others' rate low or zero. For heavier items, you may want to price this a bit higher.
Flat rate shipping
You can set up 'flat rate' shipping by setting the 'With Others' rate for every product in your Store to $0.00
Then your customers' shipping total is just the highest 'Shipped Alone' price in the order.
Things to be aware of
We are not able to provide a 'weight/size' calculation option.
If you are unsure of what you need to charge for shipping please discuss with your delivery service provider.
Disabling the 'This item can be shipped' option does not stop a customer from ordering the product but it means any shipping costs would need to be included in the Product Price, or you organizing this cost later directly with them once discussed.
Access the Product Settings area
Every Product has its own Settings that you can edit
'Edit Design' affects the overall Store Design (not an individual Product), see our Store Design Options guide here
Individual Product Settings
Shows Settings panel is active
Product Visibility (default is online) use dropdown to change
Product Path: match to the Product Name, all lowercase with hyphen between words
SEO warning showing as 'Incomplete'
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Product SEO Complete
SEO showing as 'Complete'
Search Preview shows how the page will appear in search engine results
SEO Product Title (usually same as Product Name)
SEO Product Description added
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Edit Cover Image, Out of Stock or Delete Product
Edit Cover Image
Out of Stock: dropdown
Options are 'Sold Out when Out of Stock' (default), 'Unlisted when Out of Stock' or 'Coming Soon when Out of Stock' these options only work when set Quantity has been set to Limited with a number
Delete Product
Always 'Save Changes'
Change the Order Store Products appear in
When your Store is viewed, the topmost Product in the Products List view will appear first.
When you Add Product, it goes to the bottom of the list, to change this order click and drag the Product thumbnail up and release in the position you want it to appear in.
Live Site View of All Products
New Physical Product added and appearing first
Service Product (Coming Soon)
Digital Download Product
Cart icon appears top-right corner
Live Site Product Detail
Animation showing thumbnails down left edge changing image and Size/Quantity dropdowns being changed and 'Add to Cart'.
Ensure your PayPal Business Account is connected so that your Format Store is accessible and add to your Site Menu.
Reach us online at our live chat or via our email info@format.com if you have any more questions. We’re happy to help!