Metrics Definitions
Trial Contribution Score:
Score that is evenly distributed among all the articles read by a user within 90 days prior to the Subscription. Each article gets a score of 1 ÷ the total number of articles read.
Last Touch Score:
The last article a user reads before subscribing gets all the credit, with a score of 0.1.
Subscriptions:
The Brand subscriptions contributed by this article.
Note:
CondeNast Traveler data is available from June 2024 onward.
For GQ, Subscription data in the Snowplow table is only available from June 25th, as a result Martech integration with Snowplow was completed on June 26th. Due to this, data for GQ will be available after that date.
If you have any further questions or queries about Beacon please feel free to go through the Beacon help section .
If you have any questions or queries about Beacon please reach out to us through Slack/ email on Yogeshwari Sevugarathinam or Abirami Palanisamy.