Definitions
MAI – The total number of Display and Video Ad Impressions delivered on Owned & Operated (O&O) Sites for domestic users that have the potential to generate revenue.
Monetized Ad Impressions – A subset of Monetizable Ad Impressions that were successfully monetized, excluding Unfilled impressions and Internal ads
Internal Ads – Ads served on Conde-owned platforms that are in-house promotions and are not considered monetizable.
Unfilled Impressions – Monetizable Ad Impressions (MAI) that were not filled with ads, resulting in no revenue generation.
AD Density
An Average number of monetizable ad impressions served per unique pageview.
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