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What is the Story Impact Section - MAI?
What is the Story Impact Section - MAI?

Understanding Monetizable Ad Impressions metrics

Rakshitha Asileti avatar
Written by Rakshitha Asileti
Updated over 2 weeks ago

Metrics Definitions and Relationships

  • MAI (Monetizable Ad Impressions)

The total number of Display and Video Ad Impressions delivered on Owned & Operated (O&O) Sites for domestic users that have the potential to generate revenue.

  • Monetized Ad Impressions

A subset of Monetizable Ad Impressions that were successfully monetized, excluding Unfilled impressions and Internal ads

  • Internal Ads

Ads served on Conde-owned platforms that are in-house promotions and are not considered monetizable.

  • Unfilled Impressions

Monetizable Ad Impressions (MAI) that were not filled with ads, resulting in no revenue generation.

  • AD Density

An Average number of monetizable ad impressions served per unique pageview.

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