Metrics Definitions and Relationships
MAI (Monetizable Ad Impressions)
The total number of Display and Video Ad Impressions delivered on Owned & Operated (O&O) Sites for domestic users that have the potential to generate revenue.
Monetized Ad Impressions
A subset of Monetizable Ad Impressions that were successfully monetized, excluding Unfilled impressions and Internal ads
Internal Ads
Ads served on Conde-owned platforms that are in-house promotions and are not considered monetizable.
Unfilled Impressions
Monetizable Ad Impressions (MAI) that were not filled with ads, resulting in no revenue generation.
AD Density
An Average number of monetizable ad impressions served per unique pageview.
Ways to reach us
If you have any further questions or queries about Beacon please feel free to go through the Beacon help section .
For further assistance please write to Beacon team on Slack/email via Yogeshwari Sevugarathinam or Abirami Palanisamy.