Please send your navigation request to your Brand PM with the required info below. All navigation requests will route to Brand PMs through one of two clear paths, depending on their scope.
P.S. If your brand does not have an assigned Product Manager, please go to #technology-site-issues on Slack in order for the Product Support team to assist you.
Path 1: Paved Road (Fast Track)
For: Minor/temporary nav changes using pre-vetted tags and templates
Examples: Adding Prime Day to nav, swapping existing nav items, adding an event page
If sold, it needs 30 days notice.
Steps:
Brand PM gets Path 1 nav request & gives Advertising 2 weeks minimum notice.
Brand PM communicates with SEO, Ad Tech, and Edit on: dates, tag.
Brand PM confirms/QAs no impact to ad map or ad visual placement.
Brand PM updates placement in Verso Settings.
Brand PM Email GlobalAdPlatforms@condenast.com to confirm once the change is live.
Requirements List for Path 1 to be shared 2 weeks before launch
Brand
Change (what's being added/replaced)
URL
Campaign related? (Y/N + sponsor)
Scope & placement (e.g., top nav, desktop only)
Implementation/QA owner
Targeting (category/tag)
Timeline (date, 2+ weeks out)
Path 2: Off-Road (Full Integration)
For: Major/structural changes, new permanent sections, migrations, removals
Examples: Adding or merging a new section, removing an existing nav section
If sold, it needs 90 days notice.
Weeks 1–2 — Brand PM leads:
Brand PM gets Path 2 nav request & gives Advertising 4 weeks minimum notice.
Determine technical setup with SEO + Aud Dev + Ad Tech (permanent channel vs. temp tag).
Migrate content in test environment (if needed); notify Ad Tech immediately.
QA the ad code, give traffic forecast + new GAM channel info, share for validation.
Weeks 3–4 — Advertising + Brand PM co-lead:
Advertising reviews specs (2+ weeks before go-live), resolves open questions.
Advertising builds/configures ad units in GAM, does final QA, gives green light.
Product applies final placement in Verso Settings.
Brand PM email GlobalAdPlatforms@condenast.com when live.
Requirements List for Path 2 to be shared 4 weeks before launch
Site
Market
Launch Date (4+ weeks out)
OLD/RETIRED Primary Channel Name (if applicable)
OLD/RETIRED Secondary Channel Name(s) (if applicable)
EXISTING Primary Channel Name (for migrations, current channel being moved)
EXISTING Secondary Channel Name(s) (for migrations, current sub-channels being moved)
NEW Primary Channel Name (if applicable)
NEW Secondary Channel Name(s) (if applicable)
Traffic Projections (details/link for the new setup)
Ad Unit Hierarchy (configuration for the new setup)
Key Values (targeting keys and values to be applied)
Pre-Migration Traffic Projections (historical data of the existing channel, for migrations)
Pre-Migration Ad Unit Hierarchy (current ad setup being changed, for migrations)