What is Copilot?

Copilot is the internal tool used by our editorial teams to compose, publish and internationalize their work. Copilot was built in-house by Condé Nast engineers starting in 2015 and is now maintained, supported and improved by the Publishing Platform group in GPTD.

Copilot powers the production and distribution of content for ~70 Condé Nast brand teams across 10 countries and in 8 languages. In the last year our 4600+ users have published 220k stories.

These are some of the core principles of Copilot:

​Write once, publish everywhere
We want editorial teams to build content once and distribute that content as far as Condé Nast’s reach. The same story that appears on the brand's website could also appear in Google AMP, Facebook Instant Articles, Apple News, Flipboard, mobile apps, syndication feeds, or in media yet to be created.

A frictionless publishing experience
We provide a simple, reliable, and enjoyable interface for rapid content creation and publishing. By decoupling the editorial tool from both the data store and the consumer experience, we can evolve the toolset more rapidly and easily, with fewer dependencies and less overhead.

Data-driven, actionable insights
We seek to help editorial teams make more informed decisions as they create, publish and optimize content. What topics are trending? Have I imbued my article with maximum SEO potential? We make editors more effective the more we help them answer these questions from the same place they're already working.

A complete, extensible platform
We are building Copilot as a set of sturdy, reusable general-purpose components. That allows other developers at Condé Nast not just to use what already exists, but also to build things atop the platform independently of us. Reusability and self-service are complementary goals of the platform.