When a user syndicates a story, Encore assigns the hreflang to the articles.
What is hreflang?
Hreflang is an SEO tool that enables us to tell search engines about multiple versions/translations of a story for different regions. Doing this helps search engines point our users to the most appropriate version of that story by language or region.
What is a canonical URL?
A canonical URL is the web address Google and other search engines consider the "source" for a web page. This helps improve SEO for pages that may be syndicated across several regions and/or have multiple URLs.
What are the benefits?
Directs audiences towards their local markets
Increases the reach of brands by improving the way content is ranked
Reduces concerns around duplicated content when distributing articles in the same language via Vogue Global Network
Encore also takes care of canonical URLs
As a part of the syndication workflow, editorial teams were required to input a canonical URL before publishing a story. This is no longer required as Encore now automatically generates the appropriate canonical URL.
For example, if Vogue India syndicated an article from Vogue UK with a proper hreflang, users located in India will see the Vogue India version when searching for the story. The table below explains the above scenario.
| Vogue UK (source)
| Vogue IN (target)
|
hreflang
| en-in > vogue.in/article en > vogue.co.uk/article x-default > vogue.co.uk/article | en-in > vogue.in/article en > vogue.co.uk/article x-default > vogue.co.uk/article |
canonical
|
|
Here’s the detailed document for the same - https://cnissues.atlassian.net/l/c/tMZUxNpK