Right now each owned and operated Conde Nast website has its own Copilot instance. This is true across brands and across markets. So, in the example of GQ, there is a GQ US Copilot, a GQ Germany Copilot, a GQ Japan Copilot, etc. each publishing to its own GQ website for each market.
In the event that a single brand wants to publish the same story across multiple market websites, Shared Drafts can be used to share an unpublished story from one Copilot to another.
How to Use Shared Drafts in Copilot
In the Copilot forms for both the article and gallery content types, under the publishing section, a toggle has been introduced for marking that content as a Shared Draft.
Enabling this toggle ensures that the draft is available in Encore for other editorial teams to adapt for their same-brand websites.
The ‘View Shared Drafts’ link on the right-hand side takes you to a filtered view of Encore containing all of your brand’s Shared Drafts.
Here is what a story in Copilot looks like after the Shared Draft toggle has been selected:
For SEO purposes, it is important that the original story is always published at least one hour before syndicated versions are published.This will ensure that the original story is indexed first by search engines. |
How to Use Shared Drafts in Encore
As soon as the toggle is enabled on a draft story in Copilot, the draft will be available on Encore on the new Shared Drafts tab:
The Shared Drafts tab is organized by brand. This is because syndication of Shared Drafts is only allowed within the same brand. For instance, a GQ France Shared Draft can be shared only to other GQs.
Clicking on the story launches the Encore story modal and allows editors to bring the Shared Draft into their local Copilot in the same way that normal syndication from Encore works.
If there is draft content within the main Shared Draft Article/Gallery, will it be syndicated?
Yes.
For example: there is an original Condé Nast Traveller US gallery on Encore Shared Drafts. The gallery has Hotel gallery slides which are in draft status in Copilot. If Condé Nast Traveller Spain syndicates the gallery, the draft Hotels will copy over to the syndication.
This is also true for draft content embedded in the body of an Article or Gallery.
However, only the following draft content will copy over to the syndication when in draft status on the original story: Cookbook, Product, Hotel, Contributor.
Will the draft content (like draft gallery slides/embedded Hotels, Products etc) stay in draft status after they are syndicated?
Yes. The draft content will stay in draft status on the syndication.
Exceptions:
If draft content is in 'Scheduled' status on the original story, it will also be in 'Scheduled' status in the syndicating brand's Copilot.
If content is in 'Published' status on the original story, it will be in draft status in the syndicating brand's Copilot.
If the draft content already exists in the syndicating brand's Copilot, the existing draft content in the syndicating brand's Copilot will be added to the main syndicated Article/Gallery. If the draft content already exists in the syndicating brand's Copilot it will not be replaced or duplicated.
If the draft content already exists in the syndicating brand's Copilot and is in 'Published' status in the syndicating brand's Copilot, it will remain published.
If the draft content already exists in the syndicating brand's Copilot and is in 'Scheduled' status in the syndicating brand's Copilot, it will remain scheduled.
If I am not using the Shared Drafts feature, and I want to syndicate a published original story on Encore as normal, will draft content copy over to my syndication?
No.