When a user visits Encore’s main discovery page they can click on the story headlines. After clicking on a story headline, a ‘story modal’ pop up appears which displays more information about the story.

The URL of the page updates when the ‘story modal’ pop up appears – which is known as a 'deeplink'.

Each story on Encore has its own unique link. See example below.

Deeplinking enables editors to easily share Encore stories with other teams and markets on Slack, Airtable, and across email for content planning purposes.

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