This Falcon starter guide was created to be a helpful resource for all things Falcon. This doc is intended to inform, help, and clarify to all Falcon stakeholders (old and new) on the benefits of Falcon and how to use it.
Falcon Basics:
What is Falcon?
Falcon is a content recommendation engine that discovers trending content, and automatically adds it to your Social queues in SocialFlow
Where is Falcon posting?
Posts are only done on Facebook and Twitter.
What is the goal using Falcon?
Increase CTR and drive site traffic through social media toward your brand sites.
How does Falcon help our Global brands?
Discover more trending / evergreen content
Predict how it will perform
Recommend social content to post on Social Accounts
Quick Guide to the Fields
Falcon recommendations are shown in the queue on the left column after opening social flow.
The word “Falcon” is shown when hovering over the purple label.
All published posts are shown on the right column
Clicking on “Label” opens up a new window where you can share with us if you think this article should be:
“Falcon Never” - you don’t want to see it in the future.
“Falcon Later” - snooze this post for 3 weeks and show later.
Hold queue: all Falcon recommended content will be added to the Hold queue and will have an expiration date.
Contact Us
If you need help please or would like to schedule a demo on how to use Falcon, please reach out to one us via email:
rafid_sikder@condenast.com (PM - Intelligence)
vigna_ganapathineedi@condenast.com (Data Science Manager)
siddharth_subramanyam@condenast.com (Project Manager)