Beacon enables rapid integration of Snowplow tracking data into business intelligence reporting to support timely decision-making. It provides analytics at multiple granularities—hourly, daily, and monthly—and delivers story-level insights across these views.
This caters to a wide range of users, including Executives, Editorial teams, the Audience Development & Content Strategy team, and Adaptation editors.
The insights span across:
Channels and sub-channels
Paid vs. Organic performance
Top-performing content by key metrics
Audience segmentation
Device distribution
Story impact on syndication and affiliate performance
If you have any further questions or queries about Beacon please feel free to go through the Beacon help section .
For further assistance please write to Beacon team at - beacon-help@condenast.com.