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Data Sources used in Beacon

Beacon's data sources

Rakshitha Asileti avatar
Written by Rakshitha Asileti
Updated over a week ago

Data Sources Used in Beacon

  • Audience Metrics for 2025 are sourced from Snowplow tables (refer to the attached sheet for details).

  • GA data is used as a reference source until May 2024 due to inconsistencies in Snowplow tracking.

  • If you're looking for information about the issues with Snowplow tables, please refer to this document.

  • Traffic Data is pulled from Snowplow tables, incorporating both pre- and post-consent data. All logic aligns with the Snowplow Query Cookbook, and numbers are under review by the Data Governance and Audience Development Strategy teams.

  • Content Production Data comes from Copilot and Encore tables in Evergreen, which includes this list of Content Types.

  • Real Time(Hourly View) Real-time data is powered by Snowplow via AWS Timestream, with metrics delivered to Beacon through an API.

  • Subscriptions - CDS and Martech

  • Affiliate - Trackonomics, Narrativ(US), Skimlinks, Amazon, Snowplow

  • Monetizable ad Impressions - GAM

If you have any further questions or queries about Beacon please feel free to go through the Beacon help section .

For further assistance please write to Beacon team at - beacon-help@condenast.com.

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