Data Sources Used in Beacon
Audience Metrics for 2025 are sourced from Snowplow tables (refer to the attached sheet for details).
GA data is used as a reference source until May 2024 due to inconsistencies in Snowplow tracking.
If you're looking for information about the issues with Snowplow tables, please refer to this document.
Traffic Data is pulled from Snowplow tables, incorporating both pre- and post-consent data. All logic aligns with the Snowplow Query Cookbook, and numbers are under review by the Data Governance and Audience Development Strategy teams.
Content Production Data comes from Copilot and Encore tables in Evergreen, which includes this list of Content Types.
Real Time(Hourly View) Real-time data is powered by Snowplow via AWS Timestream, with metrics delivered to Beacon through an API.
Subscriptions - CDS and Martech
Affiliate - Trackonomics, Narrativ(US), Skimlinks, Amazon, Snowplow
Monetizable ad Impressions - GAM
If you have any further questions or queries about Beacon please feel free to go through the Beacon help section .
For further assistance please write to Beacon team at - beacon-help@condenast.com.