Audience Metrics for 2025 are sourced from Snowplow tables (refer to the attached sheet for details).
GA data is used as a reference source until May 2024 due to inconsistencies in Snowplow tracking.
Traffic Data is pulled from Snowplow tables, incorporating both pre- and post-consent data. All logic aligns with the Snowplow Query Cookbook, and numbers are under review by the Data Governance and Audience Development Strategy teams.
Content Production Data comes from Copilot and Encore tables in Evergreen.
If you have any further questions or queries about Beacon please feel free to go through the Beacon help section .
For further assistance please write to Beacon team at - beacon-help@condenast.com.