Beacon is now sourcing Audience metrics for 2025 from Snowplow tables, as outlined in the attached sheet.

Due to tracking inconsistencies in Snowplow data, GA or Parse.ly will be used as reference sources until June 2024. Meanwhile, data backfilling for 2024 is currently in progress.

The Traffic data for Beacon is sourced from Snowplow tables, which include both pre- and post-consent data. The metrics and logic used align with the standard queries recommended by the Data Governance Snowplow Query Cookbook, and the numbers are currently being reviewed by the Data Governance and Aud Dev Strategy teams.

All content production-related data is sourced from Copilot and Encore tables in Evergreen.

If you have any further questions or queries about Beacon please feel free to go through the Beacon help section .

For further assistance please write to Beacon team at - beacon-help@condenast.com , they are always happy to help 😊