Beacon vs. Parse.ly

Beacon utilizes first-party data collected via Snowplow, offering direct and accurate tracking.
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Numbers between Beacon and Parse.ly differ due to tracking methodology differences. Please refer to the tracking methodology comparison document provided by Data Governance.
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Beacon can be scaled and customized to cover the entire content lifecycle—including Syndication, Affiliate, Commerce, and Subscription impact.
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Its design is intuitive and aligns with other editorial tools used at Conde Nast, providing clear metrics and dimensions for editorial and brand analysts.