Due to tracking methodology differences the numbers between Beacon and Parse.ly UI are not directly comparable. Data is collected directly from our website using the Snowplow First Party data collection tool. The numbers in Beacon represent the actual data.

Refer to this document for tracking methodology differences between Snowplow vs Parse.ly.

Beacon can be expanded and customised to encompass the entire content life cycle, showing the impact created by content across the domains like Syndication, Affiliate, Commerce, Subscription. Clear metrics and dimensions essential for editors and brand analysts, featuring a clean design and intuitive UI that aligns with other editorial tools in Conde.

If you have any further questions or queries about Beacon please feel free to go through the Beacon help section .

For further assistance please write to Beacon team at - beacon-help@condenast.com , they are always happy to help 😊