Beacon utilizes first-party data collected via Snowplow, offering direct and accurate tracking.
Numbers between Beacon and Parse.ly differ due to tracking methodology differences. Please refer to the tracking methodology comparison document provided by Data Governance.
Beacon can be scaled and customized to cover the entire content lifecycle—including Syndication, Affiliate, Commerce, and Subscription impact.
If you have any further questions or queries about Beacon please feel free to go through the Beacon help section .
For further assistance please write to Beacon team at - beacon-help@condenast.com.