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Source of Truth for Traffic Metrics in Beacon

Source of Truth for Traffic Metrics in Beacon

Beacon source of truth

Rakshitha Asileti avatar
Written by Rakshitha Asileti
Updated this week

With GA360 being phased out, Parse.ly and Snowplow remain as primary sources. While Snowplow data matures, Parse.ly continues to be used as the source of truth—likely until the end of the year. Data Governance is standardizing queries and validating the numbers. For more, refer to the Traffic Tracking Fact Sheet.

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