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What is the source of truth for Traffic metrics in Beacon?
What is the source of truth for Traffic metrics in Beacon?

Beacon source of truth

Rakshitha Asileti avatar
Written by Rakshitha Asileti
Updated over a week ago

With GA 360 currently being decommissioned, Parse.ly and Snowplow are the available traffic sources. Until the Snowplow data gets matured Parse.ly is considered for reporting as a source of truth probably until the end of this year. Data governance is collaborating with relevant parties to standardise the query and validate the numbers. Please refer to the document below for further details.

If you have any further questions or queries about Beacon please feel free to go through the Beacon help section .

For further assistance please write to Beacon team at - beacon-help@condenast.com , they are always happy to help 😊

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