Metrics and Dimensions in Beacon

Unique Page Views – Total number of distinct URLs, with a page view event, viewed by a user within the same session.
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Time Spent – Measure of how long the user has been actively engaging with our Stories.
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Avg. Time Spent – Measure of how long on an average a user has been actively engaging with our Stories.
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Unique Visitors – Distinct users who have visited our Stories at least once in the reporting period.
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New Posts – The number of Stories published during the reporting period.
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Logged-In Visitors – Number of users who have logged in to our Stories.
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Audio Time Spent – Amount of time a user spends consuming audio content during a session or interaction.
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Video Time Spent – Amount of time a user spends consuming video content during a session or interaction.
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Site – Associated brand and market.
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Device – Device type: Desktop, Tablet, Mobile, Others.
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Traffic Source – The origin of traffic. This is classified into categories such as social, organic search, direct, referral (this is a web referral), email etc.
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Traffic Medium – The origin of traffic.Example: social platforms such as Facebook, Twitter, Instagram, Pinterest etc.
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Channel – The category under which the content piece falls under. Example- Fashion, Beauty etc,.
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Tags – Keywords assigned to a content piece to enhance searchability, such as Shopping, Fashion, Paris Fashion Week, etc.
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Content Type – The type of the Content piece Example- Article, Recipe etc,.
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Author – The name of the writer who has written the Content piece.
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Country – The Geo location of the User who has viewed a Content
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If you have any further questions or queries about Beacon please feel free to go through the Beacon help section .