Unique Page Views - Total number of distinct URLs, with a page view event, viewed by a user within the same session.

Page Views - It is defined as the total number of URLs, with a page view event, viewed by a user within the same session.

Time Spent - Measure of how long the user has been actively engaging with our Stories.

Avg Time Spent - Measure of how long on an average a user has been actively engaging with our Stories.

Unique Visitors - Distinct users who have visited our Stories at least once in the reporting period.

Visitors - Users who have visited our Stories at least once in the reporting period.

Content Consumed - The number of Stories viewed during the reporting period.

New Posts - The number of Stories published during the reporting period.

Logged-In Visitors - Number of users who have logged in to our Stories.

Active Subscribers - Users who have visited our Stories and have had a paid subscription during the period of visit.

Site - The Brand and Market associated with the selection

Device - The device used by users (Desktop, Tablet, Mobile and Others)

Channel - The origin of traffic. This is classified into categories such as social, organic search, direct, referral (this is a web referral), email etc.

SubChannel - The origin of traffic.Example: social platforms such as Facebook, Twitter, Instagram, Pinterest etc.

Tags - The category under which the content piece falls under. Example- Fashion, Beauty etc,.

Content Type - The type of the Content piece Example- Article, Recipe etc,.

Author - The name of the writer who has written the Content piece.

Country - The Geo location of the User who has viewed a Content

If you have any further questions or queries about Beacon please feel free to go through the Beacon help section .

For further assistance please write to Beacon team at - beacon-help@condenast.com , they are always happy to help 😊