What is PIM product syndication?
Encore is Condé Nast’s internal platform that facilitates the quick and easy syndication of content between brand sites.
Previously, if a story with PIM products was syndicated on Encore — the PIM products would not copy over to the syndication in Copilot.
Now, Encore supports PIM product syndication so the products will copy over to the syndication in Copilot.
Will PIM products copy over if they are included in Articles and Galleries?
Yes. Details below.
Article: If a PIM product is included in the body of an original article, it will copy over when it is syndicated.
Gallery: If a PIM product is included in the body or as a gallery slide on an original gallery, it will copy over when it is syndicated.
What happens when a PIM product is syndicated?
The same PIM product from the original story will copy over to the syndication in Copilot.
The PIM product’s image, product title and price will copy over to the syndication.
All of the metadata associated with the PIM product from the PIM system will stay the same on syndicated PIM products. The PIM product metadata includes: PIM product Title, Description, Category, Brand Name and 'Variant' metadata.
When a PIM product is syndicated, the syndicated PIM product will be linked to the original PIM product in the PIM system. Duplicate PIM products are not created in the PIM system during the syndication process.
When I syndicate, will my PIM product be published?
As normal, when the Article or Gallery that includes PIM products is syndicated, the syndicated Article or Gallery will remain in draft status.
The PIM products’ publish status will be the same as their publish status in the PIM system.
What happens if my syndicated PIM product is updated in the PIM system? Will the updates be reflected on my syndicated PIM product?
For products sourced from feeds or APIs, price and stock updates will continue to be automatically reflected in syndicated content. For example, an Amazon product featured on Vogue US will automatically display the latest pricing and availability information when shared on Allure or GQ US.
However, please note that automatic price updates might not function as expected for EMEA and UK regions. Manual updates may be necessary for offers in these areas.
Which brands are able to syndicate PIM products?
All brands that can publish PIM products in Copilot.
Will I be able to use the resync feature?
No, that is not supported.