Commerce Metrics
Orders – Represents the number of checkouts, which may include multiple items in a single order.
Sales – The total revenue earned by the retailer or merchant from each order placed.
Commissions – The amount earned by Conde Nast (CN) for each order placed.
Clicks – The number of times a product link is clicked.
Conversion Rate (CVR) – Calculated as the ratio of Orders to Clicks (Orders ÷ Clicks).
Cost Per Action (CPA) – The ratio of Commissions to Sales (Commissions ÷ Sales).
Interrelations
Sales & Orders – These two metrics are closely interlinked. Sales are recorded when a user places an order and the merchant earns revenue.
Sales vs. Commissions – Commissions are the revenue CN earns when users click on third-party products and complete a purchase. If no sale occurs, there are no commissions, with Sales typically being greater than Commissions.
Role of Networks & Merchants
Networks — Act as intermediaries between the merchant and Conde Nast.
Merchants — Third-party companies looking to drive sales by showcasing their products on Conde pages. They work with Networks to have their products displayed on Brand URLs.
Scenarios
Clicks without Orders – This can occur if users click on a product link but do not proceed to place an order. Currently, Google Analytics (GA) and Snowplow track clicks at the URL level, but Trackonomics does not or its attribution is very low at the URL level.
Orders without Clicks – This situation might arise due to attribution limitations in Trackonomics. At the URL level, only GA and Snowplow clicks are shown, while Trackonomics clicks are displayed at the overall KPI level and not the URL level. This decision was made to prioritise Trackonomics data at the overall level rather than GA or Snowplow data by the Business.
Note: Clicks will be brought in from Snowplow for 2024.
If you have any further questions or queries about Beacon please feel free to go through the Beacon help section .
For further assistance please write to Beacon team at - beacon-help@condenast.com.