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Why does Product Decisions sometimes display "Not Enough Data" for specific capabilities?

Charlotte Gellene avatar
Written by Charlotte Gellene
Updated over a year ago

Capabilities are included in the Product Decisions tool once they meet a review threshold for the overall market. Therefore, while capabilities are always statistically significant on a market level, there may not always be sufficient data to provide analysis on specific vendors (in Competitive Insights) or Target Buyer Profiles.

You may receive the error message “Currently there is not sufficient data on your selected target buyer and market” when applying Filters to the grid. In this case, remove filters to include more datapoints in your view. Some markets have more data than others, and some filters are more restrictive than others. It is recommended to test different scenarios that you intend to demo with clients beforehand to ensure you are choosing a combination of filters that has sufficient data.

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