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Research competitor ads

What is possible with Meta ad research, and why it behaves differently from organic.

Ad research happens in chat rather than in Videos, and it works a little differently from organic research.

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Live search and an ad library

Vamos searches the Meta Ad Library live, and it also keeps its own library of more than 100,000 Meta ads it has read. That is how it can find ads by what they show, like a street interview or someone talking to camera, which Meta's own search cannot.

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Each ad in an answer says whether it is active and how many days it has run, so you can tell what is still running from what has stopped. Ask for ads that have stopped if you want those too.

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A big ask reads hundreds of ads, watches the video ones and reads their landing pages, so it takes longer than a quick question.

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Asking for it

In chat:

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"Look at what [brand] is running in the Meta ad library right now. What angles are they testing, and what do the strongest ones have in common?"

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Or from a single ad:

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"Break down this ad and tell me what it is doing."

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The link that catches people out

An ad-library search page is a query, not an ad. Vamos will tell you so.

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If you want one ad analysed, open it and use its own link. If you want a sweep of what a brand is running, ask in chat and let Vamos do the searching rather than pasting URLs.

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What ads tell you that organic does not

What they are paying to say. An organic post is a guess about what works. An ad running for weeks is a claim somebody is spending money to keep making.

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Which angle is the one they lead with. Brands test several and keep the winner. Reading a set of a competitor's ads tells you which message survived their testing.

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Offer and positioning. Ads carry the pitch far more explicitly than organic content does.

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Turning it into your own work

"From those ads, write me three organic posts that make the same argument in my voice, without the ad framing."

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The argument is the transferable part. The format is not, because an ad is written to interrupt and an organic post is not.

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What this is not

Vamos does not report ad spend or performance, and it never infers ROAS, profit or conversions. Those numbers are not public. What you get is what is running and what it says.

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