Tips to Get Started on WhatsApp
1. Target the Right People
Focus on your most loyal customers and warm prospects.
WhatsApp is not suitable for cold prospecting, unlike SMS.
Proper segmentation of your audience is key to maximizing impact:
👉 Use our integrations with your CRM or our native segmentation tool to build the most relevant segments.
2. Focus on Multi-Message Campaigns
Opt for campaigns with at least two messages:
Message 1: A teaser to spark curiosity.
Message 2: A clear and engaging call-to-action (CTA).
Example:
Message 1: “We have a surprise for you! Can you guess what it is?”
Message 2: “Find out here: [CTA link]”
This approach drives interaction, boosts engagement, and ultimately increases conversions.
3. Encourage Interaction with Multi-Message Campaigns
This format promotes interaction, boosts engagement, and ultimately increases conversions.
Avoid single-message campaigns, as they fail to leverage WhatsApp’s unique interactivity.
4. Leverage WhatsApp’s Rich Features
Add photos, videos, or even voice notes to make your messages more engaging.
Personalize your messages using variables such as:
First name
Last purchase or store visited
Date of purchase
👉 Connect your CRM or manually import these details for optimal personalization.
5. Humanize Your Brand
Let a relatable figure represent your brand:
Your founder, a customer service lead, or a support expert.
Customers seek close relationships with brands, similar to how they interact with friends on WhatsApp.
6. Keep Messages Short and Impactful
Write concise and impactful messages.
Always provide an option to unsubscribe:
Add an “Unsubscribe” button in the first message.
Activate our AI to automatically detect opt-out intentions.
7. Prioritize Quality Over Quantity
Send no more than two campaigns per contact per month.
Our motto: Low Frequency, High Relevancy.
8. Send Messages at Optimal Times
Best days and times:
Morning: 9:00 AM to 12:30 PM
Evening: 5:00 PM to 8:30 PM
Avoid these times:
Too early (before 8:00 AM) or too late (after 9:00 PM).
Exact hours (e.g., 8:00 or 6:00 PM) when customers are often targeted by emails or SMS campaigns.
Never on Sundays.
By following these best practices, you’ll harness the full potential of WhatsApp to engage your customers in a more interactive and meaningful way.