In order to start accessing analytics you will need to change your Instagram account to a business account. If you don't know how, we can help. We created a quick guide to change your account to Business.
Switch Instagram to Business Account
Switching the account is rather easy. On your mobile device, go to your profile on Instagram. Navigate to Settings. There you will click on account and find "Switch to Business Account".
Next, you will be prompted to login to Facebook within the app. This is very important.
After that, you will select the Facebook page you want to connect. You must be the admin of the page in order to connect the Instagram Business profile and Facebook page together.
Facebook will prompt you with a few more questions. Just like that, you're set up on Instagram for Business.
**It is important to note that our analytics do not pull historical data. Rather, it starts collecting once profiles are connected.