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My Trademarks: Track Individual Marks You're Watching

Written by Howard Katzenberg

Monitoring is the core of GleanMark. There are four things you can watch, and they answer different questions:

What you monitor

The question it answers

Where

Your portfolios

Did anything change on a mark I own?

/portfolios

Owners

What is a competitor or client doing?

/owners

Watch Searches

Did anyone file something matching my criteria?

/watches

Automated Watches

Is anyone filing near my registered marks?

/watches

The first two watch things you already know about. The last two find filings you have never seen before, which is usually where the risk is.

Monitoring Your Own Portfolios

Add marks to a portfolio at /portfolios, and GleanMark tracks them from then on: USPTO status changes, prosecution activity, publication and registration milestones, renewals, assignments, TTAB activity, and deadline warnings as dates approach.

Worth being honest about what this is for. The USPTO already emails the attorney of record about their own cases, so this is a backstop rather than your only notice — everything on a tracked mark in one place, so a missed email doesn’t become a missed deadline.

Each mark’s full record is on its own detail page, reachable from the portfolio.

Monitoring Owners

Tracking an owner at /owners watches that party’s entire portfolio, however many marks it holds. You hear when they file something new, when marks transfer to or from them, when their marks hit milestones like publication or registration, and when they appear in a TTAB proceeding.

This is how you keep an eye on a competitor, or stay current on a client’s whole book without adding every mark by hand.

Watch Searches

A Watch Search is a saved set of criteria, checked against new USPTO activity. Define what you care about once, and GleanMark tells you when something matches.

Open /watches and use the Watch Searches tab. You can combine:

  • Mark text, with control over how it matches

  • Goods and services wording

  • Nice classes

  • Owners

  • Mark types and status

  • TTAB activity

  • Date ranges for filing, registration, or activity

Matching mark text precisely

Mark text supports a small syntax, so you can be as broad or as narrow as you need:

You type

It matches

APPLE

contains APPLE anywhere

APPLE*

starts with APPLE

*APPLE

ends with APPLE

"APPLE"

exactly APPLE

~APPLE

sounds like APPLE

The “sounds like” mode is the one people underuse. A competitor rarely files your exact mark; they file something that sounds like it.

Watching a logo

A Watch Search can be anchored to a design mark rather than to text, and match visually similar filings. You choose how close a match has to be, and whether it must also share a design code.

Preview before you save

Before committing to a watch, preview it against the last several months of real filings. You see what it would have caught, so you can tell a useful watch from one that will bury you in noise. If a preview returns nothing, broaden the criteria or lengthen the lookback.

Automated Watches

Automated Watches do the setup for you: one auto-watch per registered mark in your portfolio. GleanMark picks the distinctive word in the mark, scopes it to the right classes, and surfaces possible conflicts.

They are on the Automated Watches tab at /watches, with a single switch for the whole workspace. Two related screens:

  • Watch Defaults at /settings/watches — the rules new automated watches are created with

  • Triage at /watches/automated/triage — work through matches and clear the queue

Use Automated Watches for coverage across your registered marks, and Watch Searches when you want to define the criteria yourself.

Where Alerts Arrive

Everything monitoring produces lands in your alerts inbox at /alerts, and deadlines have their own view at /deadlines.

Which alerts reach you by email is yours to set, at /settings/alerts. That screen also holds Slack delivery and client email settings.

The Deadline Digest

The digest is one email summarizing upcoming and overdue deadlines across your portfolios, instead of a separate message per deadline. Turn it on at /settings/alerts and tune it:

  • Frequency — daily, or weekly on Mondays

  • Delivery time — any hour, in your own time zone

  • Urgency — Overdue, Today, This Week, Next 30 Days, in any combination

  • Deadline types — choose from USPTO prosecution deadlines (Statement of Use, Office Action Response, §8 Declaration, §15 Incontestability, §8 & 9 Renewal and subsequent renewals, Post-Registration Office Action, ITU Notice Response, Paris Convention Priority, Madrid Protocol Renewal) and your own custom types (Custom Deadline, Filing Deadline, Foreign Filing, Response Deadline, Client Meeting)

  • Opposition windows — the 30-day periods when third parties can oppose your marks. Off by default, because most people want it separate from their own filing deadlines

Two things that are easy to miss:

  • Deadlines more than 90 days out never appear in the digest. It is a working list, not a full calendar — /deadlines has everything.

  • The digest setting belongs to the workspace, not to you personally. In a firm, everyone shares one configuration, so changing it changes it for the team.

If you leave every deadline type checked, new types added later are included automatically. Uncheck even one and you are opting into an explicit list.

What Monitoring Covers, and What It Does Not

GleanMark watches U.S. federal trademark records from the USPTO. That is the whole scope, and it is worth being explicit about the edges:

Not covered: state trademark registrations, international systems such as Madrid, EUIPO and WIPO, common-law or unregistered use, domain names, social media handles, and online marketplaces. If your practice needs those, you will want a service that covers them alongside GleanMark.

No human reviews hits before you see them. Matching and delivery are automated — there are no analysts screening results first. That is deliberate, and it is why every hit shows you why it matched, so you can judge it in seconds instead of trusting a score you cannot inspect.

Plan Limits

How many marks, owners, and watches you can monitor depends on your plan, and monitoring limits are enforced when you add something rather than silently. Your current plan and its limits are on your billing page under /settings/billing.

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