Business intelligence and dynamic pricing
Storify’s business intelligence workflows are focused on helping operators make faster pricing and revenue decisions with context instead of working from snapshots alone.
What this article covers
How pricing recommendations are framed
What forecast ranges and inputs matter most
How operators can review or approve suggested actions
BI and pricing workflows
Business Intelligence: Time: 4 minutes Path: /admin/intelligence Click Settings in sidebar Click Business Intelligence card Or navigate directly to /admin/intelligence Metric Description Why It Matters -------- ------------- ---------------- Revenue/Unit Average revenue per occupied unit Measures pricing effectiveness Occupancy % of units rented with velocity Shows demand trend Yield Index Composite score (0-100) Overall performance metric Opportunity Potential revenue from recommendations Shows money left on table Type Example Impact ------ --------- -------- Price Increase "Raise 10x10 rates by $15" +$1,200/mo Promotion "First month free on 5x5 units" +12 conversions Retention "Contact these 5 at-risk customers" Prevent $3,600 churn Marketing "Increase ad spend for 10x15 units" +8 leads/week Data Collection - Occupancy, pricing, competitor rates, weather, economy Analysis - ML models identify patterns and opportunities Scoring - Confidence score (0-100%) based on data quality Action - One-click apply or dismiss with reason "The AI analyzed your facility against 47 market sources and found $2,340 in monthly revenue opportunity. This recommendation - raising 10x10 rates by $15 - has an 89% confidence score because your occupancy supports it and competitors are priced higher.
BI and pricing workflows (2)
Business Intelligence: Q: How does pricing optimization work? Analyzes occupancy, competitor rates, demand patterns, weather, and economic indicators.
Pricing Matrix: Path: /admin/intelligence > Pricing Matrix tab Unit Size Current Rate Market Rate Occupancy Recommendation ----------- -------------- ------------- ----------- ---------------- 5x5 $65 $70 95% Increase $5 10x10 $125 $140 87% Increase $15 10x15 $175 $175 72% Hold 10x20 $220 $210 65% Decrease $10 "The pricing matrix shows exactly where you're leaving money on the table. Your 10x10s are $15 below market with 87% occupancy - that's a clear opportunity.
Demand Forecasting: Path: /admin/intelligence > Demand Forecast tab Factor Impact -------- -------- Seasonality College move-in/out, summer peaks Weather Storm forecasts affect move-in timing Economic Local employment, housing starts Competitor Competitor pricing changes "14-day demand forecast shows expected lead volume and conversions. See the spike next week?
Next steps
Share this with managers who own pricing, occupancy, and revenue planning.