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Triggers

Michael Warshafsky avatar
Written by Michael Warshafsky
Updated over 4 years ago


Triggers are a system inside of Goodkind for creating audience segments and campaigns based on user behaviour.
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Triggers are a powerful system for building touch-points automatically, allowing you to target engagement with specific messaging.
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When building a campaign, triggers can be applied to a variety of behavioural events, they include:

1. If a supporter donates money.
2. If a contact views >25% of a story.
3. If a contact views >50% of a story.
4. If a contact views >90% of a story.
5. If a page is shared to a social network.

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