An audience in Goodkind is a segment of contacts ( your customers, supporters, students, etc. ) that you want to send stories to.
Audiences are easiest to build by sorting intro groups and tagging your contacts before you upload to Goodkind. The audience builder in your Goodkind workspace is best suited for combining tagged groups, and not setup specifically to create new audiences inside of the platform.
Note: When building an audience / adding contacts to Goodkind, you must include First Name, Last Name and Email.