Hello Everyone,
We are back with a major release to the Goodkind platform. The focus of this iteration is to help you scale sending authentic and personal videos. This is a question so fundamental to Goodkind, we spend most of our coffee budget discussing how we can help you record even more personalized videos for your customers.
So how are we doing it? The short answer is lots of improvements! This release simplifies building campaigns, bringing data from your CRM in two clicks and making our speech recognition AI recognize names and keywords in your videos.
You can use the links below to quickly move from one section to another.
A simpler campaign builder
The campaign builder has been significantly improved and simplified. One of the larger improvements is how you navigate the builder and its steps. Another consistent request was setting email subject lines per campaign, which is now possible.
We have merged actions and templates into one step, shortening the process. You can now edit the story page template and the action within one screen. Why? We believe it's important for you to see how your customers will see story pages in their entirety. Further, if you need inspiration for your story page, we have added a searchable library of wallpapers you can use.
Assignment Rules
One of big ways we hope to simplify your campaign building experience is by giving you more control on who gets the assigned stories. Many of you requested a way to control how Goodkind assigns stories to storytellers. You can now make assignments assign based on the capacity of your storytellers, or distribute stories evenly between all selected storytellers or assign stories manually as percentage of the total.
More options to connect
Connecting to CRM is a win-win for everyone. It ensures that the CRM is the one true source of truth and in turn it makes Goodkind deliver videos when your customers are expecting a message from you. We have expanded our two click connection (via OAuth) to support Blackbaud RENXT and Secure FTP servers. Using secure FTP, we will be able to support additional CRMs including Slate and EMP. Here is the detailed documentation on how to connect your CRM via STFP. 🔗
Improved AI captions
We have given our AI even more muscle to improve caption accuracy. We've added a setting where you can now indicate unique keywords that our AI should recognize and ensure are always right. We recommend adding your brand name or phrases that are hard to pronounce and we will do the rest! Oh and did we tell you that the names of the contacts and storytellers are always added? So if you are someone like me whose name wouldn't caption earlier, you are in for a treat.
In addition, you can add negative keywords which will be highlighted in the approval queue. So if you are the king of burgers and don't want anyone to say a certain McDonald in your script, we will provide an alert in your approval queue automatically. Click here to read more.
Previews in MMS
SMS is one of the best way to reach your contacts as they have a superior open rates. To make the message even more engaging, we have added captions in the MMS previews.