A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers.
Carriers in the US consider all Goodkind traffic to be A2P. Carriers’ A2P 10DLC offerings provide better delivery quality and lower filtering risk than long code SMS of the past, using the same phone numbers.
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How does A2P 10DLC work?
There are two important requirements under the new A2P 10DLC system:
Businesses must identify who they are to the carrier networks (Brand registration).
Businesses must register what type of messages they are sending, i.e., notifications (Campaign registration).
Registration is done during onboarding. For existing customers, your success manager will reach out to you with details.
What details are needed to register?
Each business will need the following information in order to register.
Business Information |
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Points of Contact | One authorized representative with the following info:
A second point-of-contact may also be provided, but is optional. |
How does US A2P Brand registration work?
When you complete your US A2P Brand registration, your Brand will receive a Trust Score from 0 to 100. This rating influences the maximum message throughput that will be allocated to each of your Campaigns.
What is a Trust Score, and how does it affect me?
When you complete the registration of your Brand for A2P Messaging through Goodkind Console, that information is sent to The Campaign Registry (TCR), a 3rd party at the center of this new registration system.
As of July 22 2022, some third-party services automatically submit your Brand for secondary vetting, which uses a reputation algorithm to review specific criteria relating to your company and assign a Trust Score that will determine your messaging throughput and T-Mobile daily message limits.
Do I need to register? If so, what’s the deadline?
We strongly recommend customers complete registration as soon as possible. Your traffic will be subject to possible filtering until your phone number(s) are associated with a registered account. You should register in a timely manner to minimize the impact of these changes.
How long does it take to get registered?
Registration can typically be completed in a few minutes if you've already collected all of the required information. For example, if you are registering a US-based business, you should ensure you have your Employer Identification Number (EIN) ready when you begin registration. However, in the event that there is a discrepancy with the information you provide, a manual review may be required for Secondary Vetting which can take up to 7 days.