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Tip: Reinforce the call to action on the videos

Tarang Singhal avatar
Written by Tarang Singhal
Updated over 2 years ago

Video is a great way to showcase your personality and connect with prospective students who are interested in your school. But how do you make a good impression and stand out from the crowd? Here are some things to keep in mind:

Your videos have a call to action in the lower third of the video frame. By talking about the call to action (such as booking time with a counsellor, RSVP to an event etc) and actually pointing down towards the button helps with the actual conversion on your videos.

Good luck recording!

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