Writing a Winning Script
What makes a great Goodkind video? They're quick, easy to watch, and the recorder is not only authentic, but relatable.
Winning Gen Z's attention is not only about staying within the 30 second video mark, but having students resonate with your messages. And the way to do that is as simple as what and how you say it.
💡Here are the do's and don't's of writing an engaging script:
Do
Introduce yourself at the beginning!
Include colloquialism when appropriate "What's up guys!" vs. "Hello there!".
Share important information in simple, digestible formats (i.e., bullet points).
Indicate parts in the script where you'd prefer recorders to ad-lib!
Don't
Include lengthy information that's readily available via your call to action.
Write formally! Recorders have the tendency to read script's verbatim.
Guide Recorders with Instructions
Although scripts are what recorders say, how your video is recorded and how your message is conveyed (and received by students) is just as important to making a great Goodkind video.
Making use of video instructions helps add more context to your video messages, without anything getting lost in translation. Instructions can help you lead recorders to making a great video.
Here's an example of instructions Goodkind recommends for making a great video:
Context: business school students receive an offer
Read the script with enthusiasm and excitement - they just got accepted!
Walk around the Business School while filming and show off the new building so students get a sense of where their classes will be.
Channel your inner influencer - don't be stiff! Have fun with it.
Happy Recording 🎉
Students are less engaged with videos that feel robotic or too formal. Keeping it light and fun is a great way to capture Gen Z's attention. Be authentically you!