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What is the 24 hour conversation window within WhatsApp inbox

WhatsApp's 24 hour window policy

Tarang Singhal avatar
Written by Tarang Singhal
Updated over 11 months ago

WhatsApp has designed their conversations to have end recipients in control of the conversation. This article describes how you can have a free flowing conversation with a student in your funnel.

A WhatsApp session lasts for 24 hours after the last inbound message you receive from a user.

Outside of a WhatsApp24 hour session, you may only send a message following a pre-approved template to the user. Any message that doesn't match a pre-approved template is considered a free-form message.

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