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What is the 24 hour conversation window within WhatsApp inbox

WhatsApp's 24 hour window policy

Tarang Singhal avatar
Written by Tarang Singhal
Updated over a year ago

WhatsApp has designed their conversations to have end recipients in control of the conversation. This article describes how you can have a free flowing conversation with a student in your funnel.

A WhatsApp session lasts for 24 hours after the last inbound message you receive from a user.

Outside of a WhatsApp24 hour session, you may only send a message following a pre-approved template to the user. Any message that doesn't match a pre-approved template is considered a free-form message.

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