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📝 What’s the difference between Brand Collab campaigns and TikTok Shop Affiliate campaigns?

There may sometimes be confusion between our Brand Collab campaigns and TikTok Shop Affiliate campaigns, as they work differently.
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​💌 Brand Collab Campaigns

For Brand Collab campaigns:
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• You do not receive product links
• You do not need to add products to your TikTok Showcase
• There is no TikTok Shop commission
• The brand sends a free product to your address in exchange for content creation (in some cases, you may be asked to claim the product yourself, so please read the campaign guidelines carefully)
• Most Brand Collab campaigns only require 1 TikTok video unless otherwise stated in the campaign guidelines
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These campaigns are focused on content creation only.
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🛒 TikTok Shop Affiliate Campaigns

For TikTok Shop Affiliate campaigns:

• You will receive a product link (product links are usually sent through the winner announcement email once the campaign begins)
• You must add the product to your TikTok Showcase
• You must link the product to your TikTok videos when posting

• Affiliate campaigns usually require more content compared to Brand Collab campaigns, but they also offer higher rewards (most Affiliate campaigns require around 10 contents unless otherwise stated in the guidelines)
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These campaigns may include:


• Cash rewards
• Completion bonuses
• TikTok Shop commission earnings
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📌 Important Reminder
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Please always read the campaign guidelines carefully inside your Picky app, as requirements may differ depending on the campaign type.

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