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Appointment Reminders

How-to set up automated appointment reminders and send them out manually.

Written by Catherine

Appointment reminders allow you to send an email and/or SMS message to customers to remind them of a currently confirmed status job. This reduces the number of no-shows.

The email and SMS are completely customizable for your own business process. You can decide whether to include a timestamp or not.

SMS Per Credit Charge Notice:

SMS credits are based on message segments.

  • Plain text uses up to 160 characters per credit.

  • Emojis, special characters, and personalized fields may reduce the character limit and increase credits used.

  • For example, using a single emoji reduces the limit to 70 characters per credit.
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    When an SMS contains Emojis, Accented characters, or Special characters, the system switches to Unicode encoding. This drastically reduces the character limit per segment, resulting in higher credit charges.
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    Triggers & Examples:

  • Emojis: 😀, 🚀, 🔥 (Note: Complex emojis like the family icon 👨‍👩‍👧‍👦 can use up to 8 Unicode characters alone).

  • Accented Characters: Vietnamese tones or letters not in the standard Latin alphabet (e.g., á, ạ, ồ, ử, ệ, đ).

  • Special Characters / Smart Punctuation (often from Copy-Paste): Smart quotes (" " instead of ", or ‘ ’ instead of '), long dashes (—), and ellipses (…).

Character Limit & Segment Rules:

  • Plain Text (GSM-7): The 1st segment holds up to 160 characters. From the 2nd segment onwards, it drops to 153 characters/segment. (Example: 161 plain characters = 2 segments).

  • Unicode Text (With Emojis/Accents/Special Chars): The 1st segment holds up to 70 characters. From the 2nd segment onwards, it drops to 67 characters/segment. (Example: 71 characters containing a single emoji = 2 segments).

Tips & Tricks

  • Excluding a time stamp variable will just show the customer the day of service instead of an exact time.

  • To create more friction in the rescheduling process, exclude the reschedule button from your email and request the customer to call you to reschedule.

  • The most commonly used reminder frequency is set at one day before the appointment date.

  • Reminders can be sent manually from the calendar if you do not want GorillaDesk to automatically batch them out. (When sending reminders manually the system uses template Reminder #1)

  • A history of all sent email reminders is available under Reports / System email history.

You can send a same day reminder / confirmation by putting 0 on the day/s before.

IMPORTANT NOTE: All sending and automated actions are placed in a queue, meaning they will start executing at 9 AM and should be completed before 11 AM. While e-mails won't all send precisely at 9:00 AM, they are queued to send between 9 and 10 AM, and should not be later than 11 AM.


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