How to set up a GWP
Go to GWP
Select whether the free gift activates with a minimum spend, or after they buy a specific product.
Choose the product you'd like to gift.
Select who can access your GWP.
Add your note – this will appear with the gift in the customer's cart.
Choose the promotion dates.
Minimum Spend
Select this option to unlock a GWP when a customer spends the amount defined in the field below. Once the contents of the user costs meets the minimum spend, then the GWP item will automatically be added to the customers cart.
Buy X Get Y
This option works when adding a trigger product to the cart. This is perfect when looking to incentivise the purchase of a specific product. Once the trigger product has been added to the cart, then the bonus product will be added to the cart automatically.
Buy A+B+C Get Y
This option allows the store to set up a scenario that incentivises the purchase of multiple products. Once each of the select products has been added to the cart, then the bonus product will be added to the cart.
Customer segments and eligibility
All GWPs can be set to be segmented for visibility using the following options:
All Customers - any website visitor wherever they are logged in or out.
Logged in only customers - the customers have to have an account and be logged into it in order to see the GWP.
Customer tagged with - define any tags that the customers needs to have against their profile - they will need to be logged in to access.
Customer NOT tagged with - this is where you can set the GWP to only be available to logged in customers - but they cannot have a certain tag(s) - this is good to exclude promotions such as Trade customers.
Customers in specific countries - customers do not need to be logged in - but this will be visible in the select countries, and available in all others.
Customers not in specific countries - customers do not need to be logged in - but this will be hidden in the select countries, and available in all others.
Customers with order history - set the minimum order history in order to get access - $ spent, or number of orders - the customer will need to be logged in to access this.
Members - only allow customers who are part of the stores active loyalty plan to get access.
Non-members - only allow customers who aren't part of the stores active loyalty plan to get access.
Automatically Added to Cart
When a GWP condition is met, then the GWP product will automatically be added to the users cart.
It is important to provide context on why a product is automatically added to the cart - this is where you can use the note field above. This will allow you to add a note that appears on the cart item for the GWP product.
Stacking GWPs
In Roadmap you are able to set up multiple GWPs in order to start them - this means that you could set a threshold of $200, $400 and $600.
At each level, a new gift is added, however, when a previous / lower level GWP is surpassed, then the previous GWP product will stay in the cart and turn from free to paid.
We have currently scheduled the additional of a stacking vs non-stacking control which is in development and will be released in Q1 2025. You can track the progress here.