Creative sets give you the ability to create custom bumpers, overlays and clickable CTAs (Call To Action) which can automatically be added to the content you create.
Creative sets
Navigate to your campaign library
Select MANAGE CREATIVE SETS
Select ADD CREATIVE SET
Enter a TITLE
Enter a DESCRIPTION
Select an ASPECT RATIO
Upload a PRE-BUMPER, a POST-BUMPER or an OVERLAY
Select your OVERLAY SETTINGS
Select ADD CREATIVE SET to finish
Default Overlay Settings
The overlay in your creative set can be shown in three ways:
Always On: overlay will be shown throughout the clip.
Periodic: overlay will be shown throughout the clip at customisable intervals.
Display at Start: overlay will be shown at the beginning of the clip for a number of seconds (customisable).
Overlay Effect
Users have four options for effect behaviour when adding overlays to a creative set:
No fade: the overlay will be visible immediately and will be hard cut at the end.
Fade in: the overlay will fade in at the start and will be hard cut at the end.
Fade out: the overlay will be visible immediately and will fade out at the end.
Fade in and out: the overlay will fade in at the start and fade out at the end.
📕 Note: If you select the square or vertical aspect ratio and upload 16:9 assets, your assets will be automatically padded to appear as the selected aspect ratio
💡 Tip: You can upload any combination of assets to your creative set, whether this is just a pre-bumper, post-bumper or an overlay.
Facebook Branded Content & Twitter CTAs
Navigate to the Facebook tab to enable Branded Content attribution from within a creative set. Please read this article for more information.
Navigate to the Twitter tab to add a call to action. Here you can select a CTA type and also enter the click-through URL. You can select either:
Visit
Watch now
Advanced creative sets
Advanced creative sets give you the ability to have different bumpers, overlays and CTAs per social platform for the same clip, allowing you to tailor your content on a platform-specific basis.
Navigate to your campaign library
Select MANAGE CREATIVE SETS
Select ADD CREATIVE SET
Enter a TITLE and DESCRIPTION
Select an ASPECT RATIO
Select the ADVANCED tab and select a SOCIAL ACCOUNT
Check the ADD SPECIFIC ASSET checkbox
Upload your platform-specific BUMPERS & OVERLAYS
Select ADD CREATIVE SET to finish the creation
📕 Note: Although we support most video and audio formats, uploading videos without an audio track can cause issues. Please add a muted audio track if you want a silent video. See more information on uploading assets here.
Selecting a creative set
Once you have made a creative set, you can apply it when trimming and uploading content. Simply select a creative set from the drop-down menu to apply it to your content.