A new feature has recently been added to automations - the ability to rotate sender profiles in a closed-loop manner.
How does it work, and how is it different from “Change Sender Profile” or “Send to Another Automation”?
The "Change Sender Profile" node allows you to assign a new sender profile, after which you need to build a separate sequence for that new sender - this assumes the logic for that sender might be completely different. The "Send to Another Automation" node simply sends the contact to a completely different campaign, where an entirely new sequence may apply.
The new "Rotate Sender Profile" function, on the other hand, sends the contact back to the top of the same automation, assigns a new sender profile, and allows the contact to go through the same sequence again - but with a different sender.
Here is an example use case: a contact receives a connection request. If it’s not accepted within 10 days, the contact goes back to the start of the sequence, the sender profile changes, and another profile tries to send the connection request again.
How to set up the “Rotate Sender Profile” node
When selecting sender profiles for your automation, make sure to choose the distribution method “Rotate to a new Sender Profile.”
This ensures that during each rotation, the contact won’t be sent to a sender who has already interacted with them in this campaign.
Select the Segment(1) in the segment field, where the contact should be restarted from.
Choose a specific Sender Profile(2) to route the contact to. You can select any profile here - even one that isn’t directly connected to the automation.
*If left this field empty, the platform will automatically assign a profile from the connected ones within the selected segment.
The Add Rotation (3) button adds a new rotation cycle. For example, if you create 3 rotations, the node will attempt to change the sender profile up to 3 times, unless stopped earlier by automation rules or sequences.
Important to note: If your automation continues below the Rotate Sender Profile node (as shown in the screenshot), the contact will only move to the next node (e.g., Withdraw Connection Request) after all planned rotation cycles are completed. The action will be executed only by the last assigned sender profile.
What happens if there are more rotations than sender profiles?
If you did not specify a particular sender in the node settings, and there are no remaining unused sender profiles in the segment, the contact will receive a "Failed" status once all options are exhausted. Automation will stop for those contacts.
*This behavior only applies if the sender profile distribution method is set to “Rotate to a new Sender Profile.” Other distribution methods may risk assigning the same contact to the same profile more than once.