Points program increases engagement with your customers by rewarding them with points for actions.
In this guide, we will learn about specific traits of each action and how they can be grouped into different categories.
If you would like to learn how to create Earning points rules in general, be sure to visit this guide.
So what kind of earning rules does Growave have?☺
Transactional earning points rules
Transactional actions mean that they are related to orders in the store and aimed to increase them by offering different types of incentives to the buyers. The users may purchase and get points for every unit of currency spent, they may buy some product or products from specific collections and spent some amount on the store to get a reward.
These include such actions on the store as:
Encourage members to buy more by giving them points per their spending. Please be mindful that the rewarding type for this action can only be set up as points. Specify the number of points to give for some amount of spending. For example, you may reward 10 points for every $1 spent and etc.
If a customer buys several products with the excluded product, then we will deduct its cost. The buyer will receive points only for those products that participate in the reward program.
Reward members who placed a certain amount of orders in your store. In “order count” select the quantity of placed orders and choose the order’s minimum price:
For Punch card, it’s possible to set only Points as a rewarding type. Choose how many points you want to give to your members in the Points amount field and customize the delay of issuing points if needed.
If the minimum order amount (without excluded products) is suitable for the conditions, then the excluded product will not consider when checking the total cost of the order. And the points will be given.
The cost of excluded products will be deducted from the order. There is 1 BUT, we will include in the order price tax and delivery of excluded products, as they relate to the order as a whole.
Spend X to get Y
Set a spending goal and cheer members when they will achieve it. Choose what spent amount you want to reward:
NOTE: The goal spent amount is accumulative, meaning that once a customer reaches the goal spent amount (i.e. purchases items for $100 or more), he will get the reward (i.e. 20 points).
But if you want to give customers 1 point for every $1 spent, please set up the Place Order rule.
If a product is excluded it will not consider in the order.
Buy a certain product or collection and get X points or a reward
This action allows you to encourage your customers to buy promoted products or collections by offering points, discounts, or gift cards. Choose the desired products or collections:
If an admin puts the excluded product into this earning rule, the points will be given anyway.
Note: This rule work is that customers will get one reward for purchasing any one of the products from a specified collection. The goal of this rule is to encourage customers to purchase a certain product or any product from a certain collection. So once the goal is reached, the customer will receive a reward (one reward).
Innate actions to reward
Innate actions mean the ones that the users can complete in any Shopify store such as signing up, subscribing to the newsletter, having a birthday if specified. We will list those actions below so you can follow to the admin panel and start setting up:
Create an account
This rule rewards for account creation and when the users already have created one before installing Growave, you may reward them for past actions. The setup of this action is the same as the rest of the rules and you may easily follow this guide.
NOTION: Please, kindly be noted that to qualify to receive the reward for creating an account in our Rewards system, the users need to verify their email address from the Rewards tab or a page. For example, the verification link looks like this and you may verify your email address from the notification:
Here is how the notification looks:
You may set up the notification from this section. If you would like to bypass email verification and let your customers receive rewards for the sign-up without it, you may contact our team at firstname.lastname@example.org or click on the chat-box below with a request and our team will gladly assist you.
Reward on birthday
Give your members a special gift for their birthday. You may set up the rule as the "Create an account" rule. Here you may check how to get users' birthdays.
An important thing about this action is that if your members change their dates of birth, they will earn birthday points or discounts for the updated date only next year. It will help you to avoid fraud by customers. Also, the customers can add their birth date from their profiles or by clicking on the rule on the Rewards tab. You may find customers with specified birthdates from this section - https://growave.io/admin/members.
Also, there's an option to multiply points for placing an order on a birthday, i.e. if the regular user gets 1 point for every $1 spent, on his birthday, the customer will get 2 points for every $1 spent (or more, depending on the multiplier you set up).
Subscribe to the newsletter
The users can be rewarded for subscribing to the news on the store. This way they can receive the notifications from your shop. They can be asked to subscribe upon creating an account from the Register page or mark the subscription later from the Edit profile page where they can add other personal information:
Actions related to other Growave apps
As Growave is an all-in-one platform, it's possible to reward for actions completed across other apps for leaving a review, sharing Wishlist, using social login options, and completing a profile. Those actions are listed below so you can start setting up:
Leave a review
This action allows you to reward for leaving a review for products or for the shop. You may choose to reward only the reviews with photos or rewarded with additional points if you set up points as the rewarding type.
Ask a question
You may reward users for leaving questions for products on the product pages. Make sure to enable the Questions widgets from the Reviews settings (starting from Growth plan):
Share a Wishlist
This rule helps you reward users for sharing their saved products with their friends. Learn more about how to share a Wishlist here.
By enabling this rule you may reward users for logging in with their social accounts. Make sure to enable the Social login options from the Social login app:
Complete a profile
This action helps you reward the users for leaving more information about themselves from the Edit profile page that is created by our app upon installing Growave. The users may click on the rule from the Rewards tab to get to this page.
Social networks related actions
These actions are aimed to increase your social following and encourage users to share your shop with their friends on their social networks or via emails. Those actions include:
Share to Twitter
In this rule, you may customize the message to share and the users may share your shop to their Twitter from the Rewards tab:
Follow on Twitter
Connect your Twitter account to the app so that users can follow it and receive rewards.
Follow on Instagram
Simply add your Instagram account so that the users can follow it and get rewards.
Customize the message of the rule and choosing sharing options to reward.
Add a link to any desired page to the rule so that the users can share it to their Facebook account.
Facebook page visit
Connect your Facebook page to our app to promote it to your audience by letting them earn rewards.
If you feel like adding more actions to reward you may create Custom actions that are available on the Enterprise plan.
Hope it was clear:) If not, please contact us and we'll gladly help you with your requests and questions.