We are here to announce to you that the integration between Klaviyo and Growave can be set up without the use of the Shopify Flow app. This means that the integration is available on the Growth and higher plans of Growave for any Shopify plan.


This integration includes only Wishlist reminder emails and Review request emails and doesn't contain other email templates. On top of that, all the data related to buyers will be reflected in every email template sent out from Klaviyo: points balance, referral link and VIP tier title.

Wishlist reminder emails: One of the most used features of Growave is Wishlist. It allows website guests as well as logged-in users to add items to the wishlist with one click. If the user is not logged in, he/she will be asked to leave an email to save the wishlist. Once the email is in the customer base, there are 4 types of emails that are triggered from Growave. The integration with Klaviyo allows all Wishlist Reminders to be displayed in Klaviyo email templates list and further edit and send them from there.

Review Request emails: The essential part of every Review app is to help merchants gather testimonials. Therefore, Growave has created a series of emails that ask customers to leave a review. The series consists of three emails that are sent if the previous one has been ignored. Review Requests are highly important for each site for generating social proof and the integration with Klaviyo contributes to making them even more efficient.

Once the integration is turned on from the admin panel, the synchronization of customer data takes place and is forwarded to Klaviyo. The following data is being transferred to Klaviyo from Growave:







As this data is related to the Rewards app, Rewards notifications themselves are not included in the integration. Once the customer's data changes in Growave, it will be updated in Klaviyo as well.

How to set up Klaviyo & Growave Integration

NOTION: Please, kindly be noted that if the integration was turned on in the admin panel of Growave before, it's needed to turn it off to have a successful launch. So, please, be mindful to have integration disabled before starting off. And then start again when setting everything up.

The admin panel of Growave should look like this when you are up to set up the integration:

Let's dive into the details on how to get started! :)

  1. First of all, go to the Klaviyo admin panel >> Account section. Then choose the Settings >> API Keys:

2. In the next step, it's needed to create a new API Key:

3. You may give the key a name:

4. And then, save API Key:

5. Go ahead and copy API Key and open the Admin panel of Growave. Access to the Growave Settings >> Integrations:

6. Here you may turn on the Klaviyo integration option (if it was turned on before, it's needed to turn it off and start again unless the integration won't work the way it should):

7. Proceed with entering the copied API Key to the field below:

8. Don't forget to Save changes!

9. From that moment on the process of creating templates and events will start, kindly be noted that it might take some time.

Please, wait till the following message will appear on the page and please, follow the highlighted link:

When you click on the link, a tab will open where you can start to create and configure Klaviyo Flow.

At this stage, you will need to create 5 new Klaviyo Flows:

1) Request a review for the recently purchased item;

2) Customer's loved items are waiting;

3) Customer's wishlists are on sale;

4) Customer's wishlist will be sold out soon;

5) Customer's loved items are back in stock.

Using the first flow as an example below is the creation of a flow for a Review Request.

So let's get started!

  1. Click the "Create Flow" button:

2. Then click on the "Create from Scratch" button:

3. Specify a name for this Flow and select the "Growave" tag. Then click on "Create Flow" button to save it:

4. In the next step, choose a trigger. For that it's needed to click on "Metric" section:

5. In the options that will appear, select "SswReviewRequest":

6. Then click on the "Done" button:

7. It's needed to drag the "Email" tab below your trigger:

Now let's choose the right Email Template.

  1. Click on 3 dots and select the "Edit" option:

2. In the "Subject" field, enter the text that will be displayed in the subject line:

We would suggest using the following copy: "Please review your recent purchases at" and enter the name of your shop:

3. Click on "Save change":

4. Then select the desired email template. Click on "Drag and Drop" option:

5. It's needed to click on "My Templates":

6. And choose the corresponding template in the Library:

7. Be sure to click on "Save" and "Done" buttons inside the template:

Then, it's needed to turn off the "Smart Sending" function.

  1. Please, click on the icon of the email:

2. And click on the corresponding item in the Settings:

3. Move the toggle button to off position:

5. Choose to live the flow:

6. Proceed by clicking on "Exit" button:

7. Congrats on creating and setting up your first Flow! :)

It is necessary to create and configure all 5 flows in the indicated way:

Below is a table with the required data:




Email Template

Request a review for the recently purchased item


Please review your recent purchases at "Your shop"

Request a review for the recently purchased item

Customer's loved items are waiting


Your loved items are waiting for you

Customer's loved items are waiting

Customer's wishlists are on sale


Something you like is on sale!

Customer's wishlists are on sale

Customer's wishlist will be sold out soon


Something you like will be sold out soon!

Customer's wishlist will be sold out soon

Customer's loved items are back in stock


Something you like is back in stock!

Customer's loved items are back in stock

After creating all the necessary Klaviyo Flow, the integration is ready to go!

You can test sending all emails through the Growave admin panel.

  1. For example, to send a test email for a Review Request you go to our admin panel in the Reviews section:

2. Next, go to the Review Emails tab:

3. Here you may click on the "Edit" button:

4. Click on the "Send test email" link:

5. In the pop-up window, enter your email and click the "Send Test Email" button"

5. If everything is set up correctly, an alert will appear:

6. A test email for a Review Request will be sent to your mail!

That's it! Congratulations on your successful integration Klaviyo without Shopify Flow.

If something doesn’t work out or you still have questions, please contact us, we will be happy to help you!

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