This article is intended to explain how to set up a Point program for merchants that are considered new in building the Loyalty and Reward program.

General Settings

I am completely new to Loyalty & Rewards program how can I set it up?

Before you start setting up the program, indicate whether the program is intended for all counterparties or for specific groups. You can set it up here, include or exclude users with tags from your Rewards program if needed

Screenshot_1.png

Indicate if the program is intended for all products or specific ones. You can find it here

Screenshot_2.png

When you exclude or include specific items your customers will only get points or rewards on the items you selected.

NOTE: The setting is not applicable for coupon codes, the coupons can be applied on excluded items though.

When would you like to give out points for your customers?

Probably when the status of the orders is paid, right?

Screenshot_3.png

NOTE: It is suggested to choose ‘paid’, just to be sure that points are justified.

If the order is refunded, may I subtract points back?

Sure thing, you can set it up here and find the details here

Screenshot_4.png

NOTE: Several or all options can be chosen.

How does the system count when giving out points? By order value?

Be sure that you can adjust order rewarding settings here and learn more here

Screenshot_5.png

If you would like to give points counting the shipping rate and the taxes, do not forget to checkmark the related functions. If you want to give points excluding the discount amount, you can easily select a dedicated function

Screenshot_6.png

NOTE: If you enable exclude coupon discount used feature, the points will be given out like on the example below:

“the order costs $100, your customer used 10% discount and paid only $90. According to the "Place Order" action, you will have to give 100 points ($1=1P), but enabling this option, you will give only 90 points instead of 100 because you've excluded the discount from order's cost.”

Is there a way to reward customers for actions completed in the past before installing Growave?

Well, lucky you, yes we do have it indeed. You can reward your customers for past actions in your admin panel

Screenshot_7.png

This is the detailed instruction on how to reward for past actions

Is there a way to migrate existing Reward data into Growave?

Absolutely yes, it is easy as a pie. Just provide us with a CSV file and we will happily import the data for you. See the required format of the file in the following post.

Well, are you all done and now it’s time to set up earning points and spending points? Then listen closely😉.

Earning points and Spending points

The first thing you need to know is that there are 19 earning points and 6 spending points.

Earning points are the ways customers can earn points and spending points are the ways a customer can spend their points. In other words, redeem those points for coupons.

As a newbie for loyalty and reward program, you have to know your goal, e.g.:

#1 Increase sales

#2 Winning new contacts/leads/ increase traffic

#3 Increase customer satisfaction and retention

#4 Increase presence/gain attention and so on.

If you’d like to increase sales, here are the rules that will help you to hit the goal:

  • Place Order - gives X points for every spent $1 at the checkout. Rewarding customers for their purchase make consumers feel appreciated. For more details please open this post

Screenshot_9.png

NOTE: If your currency is considered low and you do not want to give a huge amount of points for the amount spent, then let us know we will gladly set it up so that it is less than1 point, e.g. 0.1 point.

  • Punch Card - gives X points for orders count - if you do not want to give points for every $ spent as in Place Order rule then Punch Card can be suitable for you. Since it allows you to give points depending on orders count and minimum spent amount.

Screenshot_10.png

NOTE: If you are concerned about how much order count and order price to put, you have to determine your average order value and average order count per customer.

  • Spend X to get Y - especially good when you need to sell out particular collections or run campaigns. With this rule, you can encourage your customers to buy more items, and thus boost your sales. The customer must spend X amount of money to get Y number of points or Y discount. For more details please open this post

Screenshot_11.png

NOTE: You are free to create as many Spend X to get Y rules as you want😜 .

Screenshot_12.png
Screenshot_13.png

NOTE: This rule work is that customers will get one reward for purchasing any one of the product from a specified collection. The goal of this rule is to encourage customers to purchase a certain product or any product from a certain collection. So once the goal is reached, the customer will receive a reward (one reward).

If your goal is winning new contacts/leads/ increase traffic then you have to check the following earning rules:

NOTE: The social icons are chosen by default on the Social share rule, if you would like to disable one just click on top of the icon.

all icons are enabled:

Screenshot_14.png

first, two are disabled

Screenshot_15.png

By completing the mentioned rules customers can get points, discounts, or Gift card.

Screenshot_16.png

By sharing your product or site on social networks the attention of social media users can be attraсted and your brand can be kept on top of their minds. Social networks are a critical part of your sales progress.

If you are focused on increasing customer satisfaction and retention then these earning rules may catch your attention:

  • Complete profile - This action helps you reward the users with points or discounts for leaving more information about themselves from the Edit profile page that is created by our app upon installing Growave. You may build a personal approach and better service if you have more data about the customer.

  • Ask a question - You may reward users with points or discounts for leaving questions for products on the product pages. Never forget good communication is halfway success. The customer will be able to ask questions on a product page.

  • Reward on birthday - Most people like to celebrate their birthdays. If you treat your customers on their special days, it will bring your relationship to a new level. You may reward users with points or discounts. The customer can leave birthday details either on the Reward tab, Reward page, or Edit profile page.

NOTE: Be mindful that you can multiply points for placing an order on a customer’s birthday

Screenshot_17.png
  • Leave a review - the user can get a discount or points for leaving a review. You can use the review to improve your service and product. The customer will be able to leave a review on a product page, Reviews tab, Reviews page, or review request email.

If you are working on increasing presence/gaining attention these rules must not be ignored:

Having enabled the earning rules above, you may reward your customers for completing those actions with points or discounts and constantly gain the attention of the majority and remind them about your business professionally.

NOTE: You can choose the rewarding type for all orders apart from Place order and Punch Card rules as discount or Gift card. Discount has 3 types:

1) Percentage

Screenshot_18.png

2) Fixed amount

Screenshot_19.png

3) Free shipping

Screenshot_20.png

For a Free shipping reward, you can choose geographic location eligibility

Screenshot_21.png

Remember if you choose rewarding type as discount or Gift card for your earning rules, customers get coupon codes that can be applied directly at the checkout. If you give them redeemable points, then you are required to create spending points.

Also, if you choose rewarding type as discount or Gift card for your earning rules you can adjust additional settings by pressing “More options”.

Screenshot_22.png
Screenshot_23.png

NOTE: If the discount code has already been redeemed, will not be disabled even if the spending rule is deleted.

Why do I need to set up spending points?

Spending points are needed for customers to redeem their points that are earned by completing actions (earning points).

There are 6 types spending points:

1 - Fixed amount

2 - Percentage discount

3 - Free Shipping

4 - Flexible discount

5 - Gift Card

6 - Free product

Here is the guide on how to redeem accumulated points for coupons.

Before setting up the spending points you have to determine critical points such as your target audience, geographical location, customers’ needs, and most important we advise you to calculate the profitability of each discount. While setting up the rewards, you have to put yourself in a customer’s shoes and try to exceed their expectations and offer choices and try to influence their emotions.

Here are the tips that may be useful:

1) You understand and know your customers more than anyone, you can easily identify their wishes and convert them into a sale. Give your customers the opportunity to dive deep into your reward program by giving them a valuable and well-organized reward. Be creative and empathetic when working on it.

2) Make sure that earning points and spending points are balanced, practical, feasible, and do not affect your budget negatively. Do not make your coupon codes easily obtainable, but at the same time they should not be unreachable.

3) Give an interesting, creative, catchy name to your program. You can name your program here in the Appearance settings of the Rewards programs:

Screenshot_24.png
Screenshot_25.png

4) Rename the word ‘points’ according to your brand’s voice. The setting can be found here:

Screenshot_26.png
Screenshot_27.png

5) Write descriptions for each earning rules, simplify your customer experience:

Screenshot_28.png
Screenshot_29.png

NOTE: In order for the customer to see the description, he must click on the title of the rule on the Reward tab.

6) Enable the notification email in order to inform your customer regarding the points or reward he earned:

Screenshot_39.png

NOTE: Notification emails can be customized here.

7) Use the Reward tab and Reward page on your site.

Screenshot_30.png

See how to hide the Reward tab if needed

Screenshot_32.png

Here is how the default Rewards page looks:

Screenshot_31.png

Reward page is created automatically by Growave once the program is enabled. You will be able to find it by adding ‘/pages/reward’ on your shop’s URL, e.g. YourShopsName.myshopify.com/pages/reward.

8) Add your own instructional or promotional banner on your reward page. If you decide to add the banner please drop me a line at support@growave.io

9) Edit default phrases and texts into the language of your choice or suitable to your brand’s voice in our Language Editor:

Screenshot_33.png

10) Edit the FAQ section so that your users can easily participate in your Loyalty and Reward Program. See how to edit the Loyalty and Rewards FAQ. FAQ can be found on your Reward tab and Reward Page

Screenshot_38.png

Once you have configured your earning points and spending points, you have to find a way to promote your reward program to your users and visitors. You may use email campaigns, social networks, or educate your consumers within your website by creating posts, banners, instructions, and so on.

Hope it was helpful and informative! As always, you can contact us if you have any questions 🥰!

Did this answer your question?