What is an Audience

An audience is a group of leads that match your ideal customer profile that you’d like to target. You can create as many targeted audiences as you'd like. We suggest creating multiple small and targeted audiences so that you can send customized sequences to each. 

How to Create an Audience

Go to your Lead Gen tab and push 'Create Audience'.

Create an audience name specific to the search you intend on running. For example, Small to Medium Size Tech Companies in San Francisco

By default, Growlabs has set the maximum number of leads you can generate per company to 3. To avoid overwhelming a particular company, we recommend contacting no more than 5 leads from a single company, at once. 

You can also select whether you'd like to generate personal email address' or only professional email address'. An example of a personal email address would be an email address ending in @gmail.com, @live.ca, @outlook.com etc.

Use the filters to begin building your ideal customer profile. 

To narrow your search you can add multiple pieces of search criteria within a filter. Once you’ve inserted one piece of search criteria, push enter to save the piece of criteria as a unique tag.

The ‘and’ feature will allow you to pair search data together. For example, if you’d like to target managers, Vice Presidents, Senior Vice Presidents in the sales, marketing, operations departments, instead of inserting all variations you can simply push the ‘+’ symbol and separate your search into two groups. By doing this, Growlabs will search through all job titles that contain these seniorities and departments. 

By default, each filter you add is going to be inserted as 'Include'. You can toggle this filter to 'Exclude' if there are particular job titles, locations, industries and technologies you do not want to include in your search. 

There are colored circles next to popular filter tags such as Job Title and Industry. The colors next to the tags you insert indicate the estimated reach of the resulting pool:

  • Green: This tag is very common and is likely to return a large number of results
  • Yellow: This tag is common
  • Red: This tag is not as common and may not return a large number of results

After you’ve added your audience filters you will need to determine how many leads you'd like to generate and which sales rep/reps you'd like to assign these leads to.

Note: You are able to generate and preview up to the number of credits you have in your account. For example, if you have a credit balance of 5,000 you can generate and preview up to 5,000 leads at once. 

If you select more than one sales rep for your audience, the leads will be distributed evenly amongst the reps, on an account-based basis. 

For example, once one of your reps is assigned to a lead at company A, moving forward, any leads generated from company A will be assigned to that rep to avoid multiple reps engaging the same company.

Pro-Tip: Our platform will search Growlabs’ database of over 340 million leads and will return a list of leads that match the filters you've inserted. By default, you will receive an email notification when you search has been completed. If you would off these notifications you can do so from your Account tab- Basic Information section


You can view the leads that matched your search and reject leads you do not want to engage. To reject a lead push the ‘Reject’ button on the right-hand side and select whether you’d like this contact/company removed from this specific audience search or have the contact/ company removed from all future searches. 

You can also you click the ☐ in the left hand corner, go through your list and only select the leads you'd like to redeem at this time. 

If you need to switch the sales rep the leads are assigned to or add another sales rep to your search, you'll need to clear the results, select the appropriate sales reps and then push search again. 

If you need to edit the name of your lead or the company's name you can do so by clicking "View" and then "Edit" in the upper right hand corner. It will update your lead's profile in your account instantly. 


Your search results will be visible for 48 hours. If you would like to extend the amount of time these leads are visible you can select the Extend Time option. 


Each lead you redeem is worth one credit. If at anytime you’d like to increase your credits, don’t hesitate to reach out to your Customer Success Manager or go to your Dashboard section and push 'Request More' in the credits box. 

Once you are happy with the list of leads you've generated, push 'Get xxx Leads' at the bottom of your search results to confirm your request. You can either assign your requested leads to a sequence at the time of redemption or you can transfer them to an email sequence at a later time. 

Pro-tip: If you assign your leads to a sequence that is turned on between the hours you've specified in your engage tab, emails will be scheduled and might start sending out right away, as long as your Reps' daily quotas isn't already met. If you assign the leads to a sequence that is turned on outside of these hours emails will be scheduled to send out the next working day. 

Note: When a lead gets uploaded or redeemed it throughs a very strict verification process. If a lead does not pass that verification process they will stay in a Pending state while we try to get the lead’s updated information before removing the lead and crediting your account back.

We’re trying to enrich that data and find that up to date information. If after a day of being in Pending we are still not able to locate an email address, the lead is removed from your account and the credit is added back. 

Once confirmed, redeeming a lead list can’t be reversed.

Frequently Asked Questions 

What does the Search for similar job titles in addition to the exact matches box refer to?
By default, the Search for similar job titles in addition to the exact matches box is checked. This means that you are running a broad audience search. If you'd like to make your search more specific, you can unselect this box. This will change your audience search from a broad match to an exact match.

How long will it take to retrieve my audience?

The audience search time will vary depending on your audience filters. Niche search requests may take longer than broad searches. Searches typically take between one and five minutes. 

What if my search sends back leads that do not fit my audience filter?
One of our goals here at Growlabs is to ensure your leads accurately match your audience filters. Please report any discrepancy you experience to your Customer Success Manager or support@growlabs.com

What does estimated reach refer too?
Estimated reach is the number of leads in our database that can satisfy your search criteria. This estimation also takes into account: the number of leads you’d like to generate per company, the sales reps you’ve selected (& which accounts they can engage), the number of leads you’ve already redeemed from this pool, and leads you have previously blacklisted.

Can I use next month's credits this month?
If you've paid upfront, you will have access to all your credits. 

If you have decided to pay monthly, your credits will load to your account every month. To increase your credits for the current month, you will have to purchase additional credits. 

If I do not use all my credits this month, will they carry over to next month?
Yes, any unused credits will carry over. 

How do I know what to use as my industry tags?
We recommend inserting a company that you'd like to engage in LinkedIn and see how they've tagged themselves. For example, if you search up PandaDoc on LinkedIn they've tagged themselves as Computer Software. 


Am I able to clone an existing audience search?
Yes, you can easily clone an audience search by going to the main lead gen page, click on the drop down arrow next to the audience search you'd like to clone and select clone. 

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