Sequence step scheduling

When setting the "days to wait" option for follow-up steps, you are setting how many days to wait from the previous step.

To adjust this, you can click on the calendar icon within the step.

For the first step, you can enter "0" days if you'd like the email to go out within the first 10 minutes of launching the sequence. 

For follow-up emails, there is a minimum requirement of "1" day to wait since follow-up emails cannot be sent out the same day. 

Let's take this example into account: your first email was sent on Monday and you set the second email to send 2 days after. The next email will send on Wednesday.

Now let's say you have your email schedule set for Monday through Friday, your step schedule to send two days after, and your first message sent on Thursday. Your email will be scheduled to send on Saturday due to the step schedule, but it won't actually send because of your email schedule. We'll wait until the next available day in your email schedule which is on Monday.

Advanced rules

  • GrowthGenius pools all contacts from active sequences together and prioritizes sending follow-up emails (step 2 and beyond) first before we begin sending the first email to other contacts. We then prioritize contacts with the most amount of time since they were last messaged or the earliest date created. 

  • The order of your sequences do not affect the order of which emails get sent. We will send emails based on the rules above. If you want to prioritize one sequence over the other, you'll need to pause all other sequences from sending.

  • Paused contacts will not be sent messages until the day after they've been paused. The number of days to wait between steps does not get affected.

  • Contacts with errors will not receive a message until you resolve or clear the errors on them.

  • There's a 10 minute delay to sending messages if you do any kind of message customization, edit any fields in a contact or make changes to the entire sequence. This is to allow you time to make changes after you've added them.

  • If contacts received all the emails in the sequence and additional steps are added, they'll continue to be sent the next step based on when the next step is set to send out. 

  • We don't recommend removing email steps between the first and last email in a sequence while it's active since it can cause issues with email deliverability. Removing the last step in the sequence won't cause any issues since it'll consider the email before the last step as the new final email. 

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