To create a new campaign, go to Campaigns > Campaigns and click the New campaign button:

Note that you can also duplicate a past campaign to save time. To do this, click the button at the end of the row for the campaign you want and click Duplicate:

You then need to define the Name of your campaign, and the subject line of the email that you are going to send:

👉 The subject line can always be changed later, so if you haven't decided exactly what you want it to be when creating the campaign, don't worry 🙂

👉 Your subject line is important for several reasons; the most crucial one is about spam. Of course, you want to set a subject line that is unlikely to be accidentally marked as spam when you send it. Here are some standard recommendations for your subject line:

​Keep it short and to the point

Upwards of 70% of your subscribers are more likely to open their emails on a mobile device.

If you write a lengthy subject line, much of it won’t be seen by mobile viewers. Most email clients won’t show more than 43 characters of a subject line in mobile view.

In addition to this, emails with very long subject lines can often get marked as spam! 6 or 7 words is generally recognised as the most effective text length for engagement.

Get to the offer

Are you sending your subscribers a special offer? Sharing something of value is always a good marketing strategy. Let the recipients understand what they are going to get after opening your email. Make the offer compelling and irresistible.

Consider these examples:

Make an announcement

Are you announcing something with your email? It might be that refurbiushing is complete, upcoming events at your property, or that your restaurant has just hired a fantastic new head chef and you have a new menu as a result. Do it in your email. Convey that feeling of insider news or exclusivity in your subject line:

Think carefully about emojis

If you are considering including emjois in your subject line, make sure they’re relevant to your message and easily understood by the recipients. Some examples:

Put them at the beginning, end, or between words But don’t overdo it - we'd recommend only including one single emoji if you want to have any at all.

NEVER SHOUT!

Have you ever received an email with a subject line like this? OPEN NOW—YOU WILL BE SURPRISED!

Many brands still do to get their subscribers’ attention. However, this practice isn’t good and can get your emails flagged or marked as spam. Instead, write in a less aggressive manner.

As far as which case you should write in, we believe sentence case works best:

Test your subject line

Last but not the least, test your subject line before sending your email to a single recipient. You can run it by a colleague or a friend and get feedback about how engaging the subject line is.