What is Branded Search?
Branded Search refers to the number of searches on search engines like Google that include your brand’s name. This metric indicates how often users are specifically looking for your brand, which can strongly indicate brand recognition and loyalty.
How to Measure Branded Search?
Branded search can be measured by:
Google Search Console: This tool provides data on the number of searches that include your brand name and related keywords.
Google Trends: Track the popularity of your brand name over time compared to competitors or related terms.
SEO Tools: Platforms like SEMrush or Ahrefs can provide detailed insights into branded search volume and trends.
How to Improve Branded Search?
To improve branded search volume:
Enhance Brand Awareness: Increase efforts in brand awareness campaigns through content marketing, social media, and PR to drive more branded searches.
Optimize Content: Ensure that your website content and metadata are optimized for your brand name to appear prominently in search results.
Run Paid Search Campaigns: Use Google Ads to bid on your brand name, ensuring that your site appears at the top of search results for branded queries.
Engage with Your Audience: Build relationships with your audience through email marketing and social media engagement to increase the likelihood of branded searches.