What are Impact Amounts?
Impact Amounts allow you to show the "Impact" of a specific donation "Amount"!
Donors give because they want to make a difference - they don't always know how much of an impact their donation can make, so adding impact amounts to your donation pages helps your donors feel more connected to their giving & confident their gift will move your mission forward.
Here are a few examples of Impact Amounts in case you need some inspiration:
$5 = Toy for a Child in the Hospital 🤖
$10 = A Warm Meal for a Person in Need 🍝
$25 = Vaccinations for a Dog/Cat in our Shelter 🐶
$50 = Clean Water for an Entire Month 💧
$100 = A Month of Meals for those in Need 🥗
$500 = Sponsor a Child for a Year 👨👧
$1,000 = A Dream Vacation Weekend for a Child ✈️
How Do I Create Impact Amounts?
Impact Amounts can be created in your Harness Dashboard under Fundraising > Impact Amounts. Use the + Add button to add a new impact amount, then add the dollar amount of the impact, give it a title, and provide a longer description.
Displaying Impact Amounts on Fundraising Pages
Your Harness fundraising pages can feature up to 4 Impact Amounts that are paired with your up to 4 suggested amounts. To display Impact Amounts on your fundraising pages, you will need to ensure two things:
That the suggested amounts in your Giving Forms match the dollar amounts of your Impact Amounts
That the Impact Amounts are checked/selected (turned on) in your Giving Form
To do that, go to Fundraising > Giving Forms and select the 3 stacked dots > Edit. From there, select the Donation tab, update the suggested amounts in the One-Time & Monthly sections, and select the Impact Amounts you'd like to display in both the One-Time & Monthly sections.
To display Impact Amounts, you must have suggested amounts that match/are the same dollar amount. If there are no suggested amounts or the dollar amounts do not match, the impact amounts will not be displayed.
Impact Amounts Best Practices
Based on research and feedback, here are a few tips when using "Impact Amounts":
Make it specific to your cause
Reference individuals rather than groups
Make it resonate with your donor base
Use the formula "Helps provide + [object] + for [time]
Make it specific to your cause
It's important to your donors that their impact has a significant impact on your cause. This is why we remind organizations to emphasize the impact donors hope to help provide for your organization. So, be sure to make your impact amounts relevant and applicable to your cause.
Reference individuals rather than groups when possible
As a fundraising professional, you've probably heard that individuals relate more to another individual in need rather than a group. So, whenever possible, we encourage organizations to use individuals for impact amounts rather than groups.
Example:
INDIVIDUAL: $100 helps provide lifesaving vaccines for a child
GROUP: $100 helps hurricane victims receive blankets
Make it resonate with your donor base
You know who your donors are so you know what moves them. Make your Impact Amounts "Impactful" by stepping in the donor's shoes to see WHY they're giving. Once you know that, you can center your impact amounts around that "why".
Use the formula "Helps provide + [object] + for [time]"
Context is everything when it comes to showing the impact of something. So be sure to let your donors know (whenever it's possible) that the impact they're providing has both an effect and a length of time. Adding a length of time can help encourage donors to give on a recurring basis or increase their donation.
FAQs
Q: How do I create an impact amount?
A: From your Admin Dashboard > Giving Forms > Impact Amounts, type in Amount, Title (keep this short) & Description (see examples here) & Save.
Q: How do I add impact amounts to my giving forms?
A: Once you've created your impact amounts here, go to Fundraising > Giving Forms > Actions > Edit > Donation tab, check the boxes for the impact amounts that you want to display for One-Time and Monthly donations, then save.
Q: How do these impact amounts appear on my donation forms?
A: When a donor clicks on one of your suggested amounts, the impact amount title & description you created will appear as a color block of text underneath the amounts.
Q: How many impact amounts can I create?
A: You can create up to 50 max impact amounts.