Binary Placement Strategy
Here’s a clear binary placement strategy your Heart & Body Naturals consultants can follow to maximize growth and commissions. It's broken into principles and step-by-step actions so it’s easy to duplicate downline.
1. Understand the Binary Structure
Two Teams Only: Every consultant has a left and a right team. All enrollments must fall into one of these two legs.
Spillover: Upline enrollments may “spill over” into one side, but consultants cannot rely solely on spillover to build volume.
Balanced Volume = Income: Commissions are typically calculated on the weaker leg volume, so balanced growth is the goal.
2. Core Placement Strategy
A. Pick a “Power Leg” and a “Pay Leg”
Power Leg = The leg where most spillover and team activity happens (often the first leg your sponsor builds under you).
Pay Leg = The leg you must focus on building personally, because your commissions are based on the matching volume between both legs.
Consultants should focus 80–90% of personal enrollments on their Pay Leg to
ensure balance.
B. Build Depth, Not Just Width
In a binary, you only ever have two frontline positions. Your goal is to build depth (placing new people under existing team members).
This drives team duplication because those members now have people under them right away, motivating them to stay active and build further.
C. Strategic Placement for Team Strength
First Two Enrollments → Place one left, one right (to activate binary qualification).
After That → Place most new enrollments on your Pay Leg to create balance with your Power Leg.
Help New Enrollees → Place at least one person under each new enrollee quickly. This gives them confidence and incentive to duplicate.
Anchor Builders → Place your strongest builders in key positions near the top of each leg so their growth benefits the entire team beneath.
Support Weak Leg → Always monitor your weaker leg volume. If it falls behind too much, direct more enrollments there until balance is restored.
3. Step-by-Step Placement Guide
Enroll #1 → Place on left.
Enroll #2 → Place on right.
Enroll #3 and beyond → Mostly place on Pay Leg.
Check Weekly Volume Reports → If your weaker leg is falling behind, direct new enrollments there until closer to balanced.
Teach Every New Consultant This Same Process → Duplication is the secret to long-term binary income.
4. Common Mistakes to Avoid
Overfilling Power Leg: Relying only on spillover and never building your Pay Leg → results in no payout.
Not Placing Deep: If you keep stacking everyone on your frontline, your team lacks motivation and structure.
Ignoring Reports: Not checking leg volume regularly leads to imbalances and missed commissions.
5. Simple Team Language
You can teach this to your consultants in one sentence:
“Put your first two left and right, then build mostly on your Pay Leg, always helping your team go deep.”
The Heart & Body Naturals Incentive Plan is an exciting opportunity that rewards you for selling our products to others. Success with Heart & Body Naturals, like everything in life, is a result of your hard work, dedication, skills, and leadership. Although the Heart & Body Naturals income opportunity is unlimited, work is required. Your results will vary depending on the amount of work you do. Making income claims for the purpose of enticing someone to join Heart & Body Naturals is against our policies and is also completely unnecessary, as we include the range of income earned in each Consultant's titled rank. If income projections were presented to you, such projections are not representative of the income, if any, that you can or will earn.