How to Use the Data Table Feature in Heatmap.com

The Data Table feature in Heatmap.com provides detailed, quantitative insights into your webpage elements' performance. This powerful tool complements your visual heatmaps with precise metrics, allowing for in-depth analysis of user interactions and conversions.

Accessing the Data Table

1. Log into your Heatmap.com account

2. Navigate to your desired heatmap page

3. Click the "Data Table" button located at the top of the page to expand the feature

Key Features and Functions

1. Search Functionality

- Use the search bar at the top of the table to quickly find specific elements by name or ID

2. Comprehensive Metrics

View detailed data for each page element, including:

- Clicks

- Purchases

- Revenue

- Conversion Rate

- Average Order Value (AOV)

- Revenue Per Click

- Revenue Per Session

- Visibility (how often an element is viewed)

3. Full Page Metrics

- The first row of the table shows aggregated data for the entire page, providing a quick overview of overall performance

4. Interactive Element Highlighting

- Click on any row in the table to highlight the corresponding element on your heatmap

- A modal will appear with detailed data for the selected element

5. Customization Options

- Resize the data table by dragging its edges to fit your viewing preferences

- Close the table using the 'X' button in the top right corner when you're done

6. Data Export

- Use the export button in the top right corner to download your data for further analysis or reporting

7. Comparison Mode Compatibility

- The data table works seamlessly with comparison mode, allowing you to analyze metrics across different segments or time periods

Best Practices for Using the Data Table

1. Start with Full Page Metrics to understand overall page performance

2. Use the search function to focus on specific elements of interest

3. Compare metrics between different elements to identify top performers and areas for improvement

4. Regularly export data to track changes over time or share insights with your team

5. Use in conjunction with visual heatmaps for a complete understanding of user behavior

The Data Table feature provides a powerful, data-driven complement to your visual heatmaps, offering a comprehensive view of your page's performance and user interactions.

Need more help or have questions? Contact our support team at support@heatmap.com.

Last Updated: 10/21/2024