Understanding Full Page Metrics in Heatmap.com Data Tables

Full Page Metrics provide a comprehensive overview of your entire webpage's performance in Heatmap.com's data tables. This feature allows you to quickly assess overall user engagement and conversion metrics for the page you're analyzing.

What are Full Page Metrics?

Full Page Metrics aggregate data from all tracked elements on your webpage, giving you a bird's-eye view of page performance. These metrics appear as a special row at the top of your data table.

Where to Find Full Page Metrics

1. Open any heatmap in your Heatmap.com dashboard.

2. Click on the "Data Table" button to expand the data view.

3. The Full Page Metrics row is always the first entry in your data table, labeled as "Full Page."

Metrics Included

Full Page Metrics typically include:

- Total Clicks

- Total Purchases

- Total Revenue

- Overall Conversion Rate

- Average Order Value (AOV)

- Revenue Per Click

- Revenue Per Session

- Visibility

How to Use Full Page Metrics

- Use these metrics as a baseline to compare individual element performance.

- Track overall page performance over time.

- Quickly assess the impact of page-wide changes or A/B tests.

Best Practices

- Regularly review Full Page Metrics to understand overall page health.

- Compare Full Page Metrics across different pages to identify top-performing and underperforming pages.

- Use these metrics in conjunction with individual element data for a complete understanding of page performance.

For more detailed analysis or if you have questions about Full Page Metrics, contact our support team at support@heatmap.com.

Last Updated: 10/21/2024