What are Full Page Metrics in Heatmap.com?
Full Page Metrics provide an aggregated overview of all tracked elements on your webpage. This feature helps you assess overall user engagement and conversion metrics on the page you're analyzing.
Where can I find Full Page Metrics in Heatmap.com?
Open any heatmap in your Heatmap.com dashboard.
Click the "Data Table" button to expand the data view.
The Full Page Metrics row is the first entry in the table, labeled "Full Page."
What metrics are included in Full Page Metrics?
Full Page Metrics include:
Total Clicks
Total Purchases
Total Revenue
Overall Conversion Rate
Average Order Value (AOV)
Revenue Per Click
Revenue Per Session
Visibility
How should I use Full Page Metrics?
Use them as a baseline to compare individual element performance.
Track overall page performance over time.
Assess the impact of page-wide changes or A/B tests.
What are the best practices for using Full Page Metrics?
Regularly review Full Page Metrics to monitor page health.
Compare them across different pages to spot high and low performers.
Combine them with individual element data for a full picture of page performance.
Where can I get help with Full Page Metrics?
For more detailed analysis or questions, contact our support team at support@heatmap.com.
Last Updated: 10/21/2024